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Anthony Schoettle

Phone:
317-472-5374

Email:
aschoettle@ibj.com

Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Adidas sale could bring changes to former Reebok facility: German sports giant has a history of using overseas manufacturing sites

Adidas’ plan to buy Massachusettsbased Reebok International Inc. for $3.8 billion has put the future of Reebok’s eastside manufacturing plant in doubt again. Though Reebok officials insist the immediate future is secure for the 600,000-square-foot operation off Post Road, industry experts say changes are on the way. Reebok took ownership of the facility in 2001 when it bought Indianapolis-based licensed apparel maker Logo Athletic out of bankruptcy court. Since then, Reebok has invested heavily and expanded local staff from 400…

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State bundles media buying: Firms here question whether small Fort Wayne-based agency can handle $10M contract

In a move that has rankled some central Indiana advertising agencies, Gov. Mitch Daniels’ office this month awarded a $10 million-$12 million media buying contract encompassing all state agencies to Fort Wayne-based Asher Agency. Asher in turn promised to save the state $900,000 in the coming year. The contract, a one-year deal with a oneyear renewal option, calls for Asher to place television, radio, print and outdoor advertising for the Hoosier Lottery, Indiana State Fair, Indiana Criminal Justice Institute, Office…

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New names shake up radio market ratings: Hank and Jack see gains; WFMS and WFBQ lose ground

Two radio newcomers known as Hank and Jack are two-stepping and fist-pumping their way up the local radio ratings ladder. Meanwhile, stalwarts WFMS-FM 95.5 and WFBQ-FM 94.7 have found their grips on the top rungs loosening. The first major reshuffling in local radio station ratings in nearly a decade is having wide-ranging effects on advertising demand and rates. The release of New York-based Arbitron Inc.’s spring rating book July 29 touched off a flurry of debate about who won and…

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NASCAR puts marketer in fast lane: Brown builds reputation for closing big sponsorship deals

Zak Brown retired as a race car driver years ago. But he’s never moved faster than he does today as the founder and president of Indianapolis-based Just Marketing. On the heels of this year’s Brickyard 400, Brown expects to announce two more major NASCAR sponsorship deals brokered by his company. Those deals-which he can’t yet discuss-along with recent deals to bring Johnnie Walker and Hilton Hotels to Formula One, will bring his sponsorship portfolio to near $150 million annually. Though…

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Reviving a legacy: Grandson of Best Access Systems founder builds security firm that plans to go national

In some ways, Richard Best has never gotten over his departure from his family’s business, Best Access Systems. Some memories he’d rather forget. But others he carries with him like treasures carefully secured under lock and key. “That was a very difficult time,” Best said in halting tones, referring to 1995, when his youngest brother, Russell, acquired control of the company and used his leverage to buy out him, his father, Walter, and brothers Robert and Marshall. “It was our…

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Solheim fills LPGA marketing cup: Sold-out international event at Crooked Stick set to be anchor of new advertising campaign

With unprecedented growth in Solheim Cup ticket and sponsorship sales, the LPGA is preparing to use the September event at Crooked Stick Golf Club as a cornerstone for its new, racier marketing campaign. The LPGA, working with the Indiana Sports Corp., quickly sold out the event earlier this year and expects more than 150,000 people to come through the turnstiles for the three days of practice and three days of competition for the international women’s golf event. “We had so…

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Radio Disney catching the ears of youth-and advertisers: Event marketing key to getting local kids to tune in

Two years after its launch, Radio Disney’s local WRZD-FM 98.3 affiliate is outperforming many affiliates in the 55-station network, even though traditional measures of its success are anything but magical. WRZD’s rating by New York-based Arbitron Inc., the industry’s standard media research firm, shows the station barely cracking the top 20 in this market. But WRZD has prospered through another number: listener calls per day. The station averages an eye-popping 4,070 calls a day, according to officials at Radio Disney’s…

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$34M from NFL lightens Colts’ load: Money will count toward team’s portion of stadium cost

A $34 million loan of sorts to the Indianapolis Colts from the National Football League brings the franchise and local officials another step closer to signing a new stadium lease and drastically reduces what the team will spend out of pocket for the stadium’s construction. The National Football League approved a $34 million loan June 14 that will be applied to the Colts’ $100 million share of the $625 million downtown facility, which is scheduled to open in time for…

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FOR SALE?: Churchill Downs may be ready to sell struggling Hoosier Park

“I’m not sure Churchill Downs has put a deadline on this issue, but rest assured, they’re constantly evaluating their portfolio,” said Ed Feigenbaum, publisher of Indiana Gaming Insight. Churchill Downs sold Hollywood Park for $260 million to San Francisco-based Bay Meadow Land Co. The lofty price was based largely on the value of land in southern California. Analysts say Hoosier Park, which sits on 100 acres rented from the city of Anderson, would fetch a fraction of that price. Industry…

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Fever reverse attendance slide, grow sponsorships: League still working to stabilize, diversify fan base

The Indiana Fever have reversed a fouryear attendance slide at a time when most WNBA teams are sliding backward. The team, owned by Pacers Sports & Entertainment, has seen average per-game attendance grow from 7,589 last year to 7,926 this year. With the Fever in the playoff hunt in second place in the Eastern Conference and several promotions planned, team officials expect average attendance to climb higher the second half of the season. “The lifeblood of the WNBA is ticket…

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Diversity marketing gains steam in central Indiana: Ad agencies helping convey cultural revelancy

Ethnic or diversity marketing, once confined to major cities such as Dallas, New York and Los Angeles, is taking hold in Indianapolis. “We have seen a gradual but growing response among clients to communicate to a multicultural audience,” said Clyde Bodkin, president of locally based Bodkin Associates Inc. “Not everyone is in the same place, but smart companies are finding culturally sensitive, culturally relevant ways to communicate to their target markets.” Diversity marketing is the fastest-growing sector of Bodkin’s 14-person…

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Colts tout new stadium: Zupancic adds muscle to sales and marketing efforts

A multifaceted sales and marketing effort is being executed amid a front-office reorganization that includes replacing the team’s longtime marketing mastermind and adding nine positions to bolster ticket and sponsorship sales. The offensive is being quarterbacked by former strength and conditioning coach Tom Zupancic, who took over for Ray Compton when Compton left this off-season to form a consulting firm. The team says its sales and marketing initiative is already putting up big numbers, but today’s good news will quickly…

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Delta launches product to quench thirst for purer water: Procter & Gamble partnership flows with potential

Locally based Delta Faucet Co. has launched a water filtration system it hopes will capitalize on the craze for bottled water. Americans last year drank more bottled water than coffee or milk for the first time. Only soft drinks stand above bottled water as America’s favorite beverage, according to Beverage Marketing Corp., a New York-based research and consulting firm. The Simply Pur Water Filtration System was born of a joint venture between Delta and Cincinnati-based Procter & Gamble’s Pur Water…

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Marian College launches motorsports curriculum: Classes to focus on business side of racing

This fall, Marian College will begin offering a unique curriculum focused on the business of motorsports. Initially, motorsports-related classes will be offered within Marian’s sports management program, but school officials said they’d like to expand the program to offer a minor and major in motorsports management. Unlike programs at Purdue University, IUPUI and Rose-Hulman Institute of Technology, Marian’s courses will not focus on computers and engineering. Instead, the program will instruct students in marketing, communications, sales and business management in…

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By George: Speedway owner gains clout in Formula One negotiations

There may be a silver lining to the cloud that descended over Indianapolis Motor Speedway at last month’s U.S. Grand Prix: President Tony George has emerged unscathed from a public relations standpoint and has never had more control over the Formula One race his track hosts. Michelin, the French tire maker for the 14 cars that withdrew from the race because of tire-safety concerns, has offered to refund fans’ ticket costs. That’s a $10 million to $12 million expense the…

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Emmis program creating a ‘Buzz’: Show gains in other markets, but hasn’t caught on locally

A syndicated morning news show co-owned by locally based Emmis Communications Corp. is making in-roads nationally but has failed to cause a buzz among viewers locally. “The Daily Buzz,” co-owned by Emmis and California-based ACME Communications Inc., and produced in Orlando, Fla., now airs in 137 markets and has shown increased ratings in several critical markets, including Orlando and Tampa, Fla.; Dallas; and Norfolk, Va. “We’re definitely looking to expand our syndication, and we think we’ll be successful because we…

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Holding serve: Racquet Club rallies through tennis slump

Born during boom times and volleyed through the bad, the Indianapolis Racquet Club, though a little leaner than in the 1980s, has survived four decades while many of its competitors have double-faulted. IRC officials said they’ve survived tennis industry tumult by adding instructors and programs, expanding the pro shop to become one of the biggest in the Midwest, and staying focused on the club’s core business. “It’s simple, really,” said Ed Brune, who has been general manager and tennis director…

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Global mission: destroy, conquer: New law good news for shredding firm

Indianapolis-based Global Shred Inc. plans to use a new federal rule that forces companies to destroy more documents as a springboard to expand into other states. The document-destruction provision of The Fair and Accurate Credit Transaction Act of 2003 went into effect June 1, requiring all businesses to shred, burn or pulverize credit and consumer reports. While many mom-and-pop shredding shops in the highly fragmented industry look to fortify their local position, Global Shred founder and owner David Kantor thinks…

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Repellent debate causes buzz at Reilly Industries: CDC recommendation could hurt company’s revenue

A recent recommendation by the Centers for Disease Control and Prevention has the potential to slow a significant revenue stream for Indianapolis-based Reilly Industries Inc., but company officials insist they’re not worried. This spring, CDC for the first time recommended two alternatives to DEET in the fight against mosquito bites and the diseases they carry. Picaridin and the oil of lemon eucalyptus were recommended as alternatives to DEET, which is manufactured by a Reilly subsidiary and is the active ingredient…

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Ready to unify?: Danica’s impact puts IRL in driver’s seat

To nudge the idea along, executives of the Japanese automaker are becoming personally involved, marking the first time an IRL sponsor and major manufacturer has pushed this hard for unification talks. “It’s no small deal when a partner like Honda gets involved,” said Bob Basche, chairman of Millsport, a Stamford, Conn.-based sports and event marketing agency. “Not only do they supply engines [to the IRL], but Honda pumps in millions of dollars annually in sponsorship and advertising for the series.”…

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