The Score - Anthony Schoettle

Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate.  Buckle up.  I'm your host, Anthony Schoettle, IBJ sports reporter.

Sports Business

Reality TV star to use Indy 500 to launch energy drink

January 28, 2016
KEYWORDS Sports Business

Dreyer & Reinbold–Kingdom Racing has signed a deal making Gas Monkey Garage its primary sponsor for the 100th Running of the Indianapolis 500.

Rising IndyCar star Sage Karam, 20, will pilot the car.

Sage in IndyCarGas Monkey Garage, which features performance car builds in the global television show “Fast N’ Loud” on Discovery Channel, will make its first appearance in the Indianapolis 500.

Led by Richard Rawlings, Gas Monkey Garage has been a successful automotive brand and collector car restoration business since 2002.

The Gas Monkey Garage brand has become global within the automobile industry in recent years and will launch its new energy drink this year, using the Indianapolis 500 as a platform.

“The Indy 500 is the biggest race in the world and our Gas Monkey Garage brand ties in very well with the team and legendary race. We can’t wait to see the Gas Monkey Garage Special on the track at the Indianapolis Motor Speedway,” said Rawlings, the focus of the Discovery Channel reality show featuring his company.

Karam returns for his third appearance in the Indianapolis 500. He drove 12 IndyCar races for Chip Ganassi Racing last year.  

Sage scored his first IndyCar Series podium with a third at Iowa Speedway and also notched a fifth at Auto Club Speedway in Fontana, California in 2015. Karam also has competed in the Rolex 24 at Daytona and the 12 Hours of Sebring sports car events.

Gas Monkey 15 colDreyer & Reinbold Racing officials said they will be making other sponsorship announcements for the 100th Indy 500 in the near future.

Karam and the No. 24 Gas Monkey Garage Special will take their first official 2016 Indy 500 laps May 16 in practice with qualifications set for May 21 and 22. The Indy 500 is May 29.

Comments powered by Disqus