`

The Score - Anthony Schoettle

Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate.  Buckle up.  I'm your host, Anthony Schoettle, IBJ sports reporter.

Motorsports / Auto Racing / Sports Business

Drag racer John Force driven by Dunkin Donuts

October 1, 2009

National Hot Rod Association team owner and driver John Force is jazzed about the growth in Brownsburg. He was one of the first drag racers to build a mammoth shop there, and now he is thinking of building an expanded museum and even a hotel there to accommodate other NHRA teams.

“All my employees are moving there, everybody wants to be there,” Force told me during a recent interview. Force likes central Indiana so much, he thinks the NHRA should move its headquarters here from Glendora, Calif., near where the sport was founded in the early 1960s.

“Right now the Brownsburg area is just growing so much … it has everything me and my team need,” Force said.

Force said among those things that Brownsburg offers is an ample motorsports work force and numerous racing parts suppliers, a growing set of race support businesses and politicians eager to give race teams tax breaks to relocate and expand.

But that may not be the best of it for Force.

“My favorite thing is they now have a Dunkin Donuts,” Force said. “Now that’s something I can really get excited about. That’s where I get all my energy.”

Force likes Dunkin Donuts so much, he is lobbying to get one in Yorba Linda, Calif., where he also has a shop.

“I visit the Dunkin Donuts every single morning when I’m in Indiana, and I can’t get my fix in California,” Force said.

In case you are wondering, Force doesn’t have a sponsorship deal with DD. But maybe he should. I can hear the tag line now: “Force’s drag cars run on high-octane fuel … and so does he. Force runs on Dunkin.”

ADVERTISEMENT
Comments powered by Disqus