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Small Biz Matters

Welcome to Small Biz Matters, where IBJ discusses issues of interest to small-business owners and entrepreneurs. I'm your host, Associate Editor Andrea Davis.

Small Business

Poll shows rising optimism; will profits follow?

January 25, 2011
KEYWORDS Small Business

A new survey by CNN and Opinion Research Corp. shows Americans are decidedly more optimistic than they were even last month. The respondents who said things are going “very well” or “well” jumped to a total of 43 percent from 29 percent in December.

That’s the most optimistic reading for the survey since 2007.

Conversely, pessimism went into retreat.

This survey isn’t easily dismissed by the usual cautions of small sample sizes and so on. The survey, taken Jan. 21-23, included 1,012 adults.

What do you take away from the spike? Is it temporary? A lasting signal of a return to good times? Please chime in.

 

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