Radio stations embrace older audiences, rather than be millennial-obsessed
The five stations with the highest market share in the Indianapolis market last month count people 45 or older as a considerable part of their audiences.
WJJK-FM 104.5
Articles
iHeart, Cumulus bankruptcies cloud radio-industry future
The recent bankruptcy filings by iHeart Media Inc. and Cumulus Media have created a buzz so loud, local radio operators say it’s beginning to interfere with their business.
New local-control strategy sends WJJK to top
Cumulus hired its first Indianapolis market manager in 3-1/2 years, and the succeeding tweaks in WJJK’s playlist and on-air presentation have vaulted the local station to the No. 1 spot.