Thousands of people stayed downtown to watch the game from a nearby restaurant or bar, many of which had lines stretching out the front door to get inside.
Indianapolis-specific Super Bowl gear is outselling souvenirs commemorating the teams actually playing in the game, reflecting Hoosiers' enthusiasm for this year's festivities.
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
Party Chairman Dan Parker said the party will seek to have its 2010 candidate Vop Osili, who lost to Charlie White by about 300,000 votes, certified as secretary of state during the coming week.
A Hamilton County jury found the secretary of state guilty of six of seven felony charges, including false registration, voting in another precinct, submitting a false ballot, theft and two counts of perjury.
Eli Lilly and Co. will freeze salaries for most employees worldwide this year, as sales of its best-selling drug declined faster than expected after losing patent protection.