UPDATE: IPO could gain Aprimo an edge
If Aprimo Inc.’s $50 million initial public offering plan is successful, the local marketing software-maker should increase its ability to compete against its largest rival. But a longtime Aprimo analyst said going public also would intensify the firm’s short-term pressure to perform. The rival, Waltham, Mass.-based marketing software-maker Unica Corp., staged an IPO in August […]