United Way campaign facing dual challenges this year: Onetime gifts, charitable response to Katrina devastation complicates already-complex fund drive
It’s never easy for United Way of Central Indiana-raising money seldom is. But this year, organizers went into the annual fund-raising drive with an additional challenge: replacing $1.5 million in one-time donations that helped get the 2004 campaign to its $36.6 million goal. Their task is complicated by the fact that this year’s effort started just as the philanthropic response to Hurricane Katrina kicked into high gear. Americans have given nearly $1 billion to disaster relief already, and the impact…