BEHIND THE NEWS: Bank plays the ‘local’ card, but will it succumb to sale?
An in-your-face ad campaign that First Indiana Corp. rolled out last month highlights the Indianapolisbased bank’s local roots and leaves the distinct impression it won’t be accepting a buyout offer anytime soon. Rhetoric or reality? Time will tell. “If you run an Indiana business, you need an Indiana bank,” reads one of the ads. It continues: “Remember when your local bank was actually local?” First Indiana executives and directors are savoring the sale of Union Federal Bank, which leaves First…