Marketing firm hopes to give 3-D new shape: Scofield Editorial one of first Midwest firms to add bells and whistles to models initially used by architects
Scofield Editorial, known locally as an innovator in video and post-production work, is burnishing that reputation by becoming one of the first firms in the Midwest to combine three-dimensional video modeling with traditional editing touches such as animation, sound effects, and other audio and video. Three-dimensional modeling was introduced by engineering firms about a decade ago, and has also been used by some video game manufacturers. But only recently have advertising agencies combined 3-D with traditional video editing touches. “There…