Carmel-based tech startup shifts strategy

As important as business planning is, the path to success is rarely without obstacles—or opportunities. Savvy entrepreneurs like Janell Shaffer and Danielle McDowell recognize that and adjust along the way.

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Preaching to the choir could be good strategy

Call it culture-powered marketing or internal marketing or just good business. Whatever the label, it makes sense for organizations to cultivate a work environment where employees rally around a shared objective.

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Verge on verge of growing up

With more than 2,000 members attending monthly events organized by chapters in Indianapolis, Bloomington and West Lafayette, tech entrepreneurship group Verge is poised to expand, outgoing executive director Matt Hunckler says.

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SmallBox staff gives up bonus to be ‘Nice’

Local marketing firm SmallBox next month will award five $1,000 “Nice Grants” to individuals or groups that need some financial help pulling off an idea that could benefit the Indianapolis community.

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New goals for a new year

Whether we make hard-and-fast resolutions or more squishy wouldn’t-it-be-great goals, most of us can’t avoid imagining what 2013 will bring.

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What’s New: MaxTradein

Meet Justin Bates and Peyman Rashid, who founded MaxTradein last fall and hope to have the online used-car marketplace operating in 30 markets within six months.

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Ready, set, shop!

Before you blow the holiday budget on Midnight Madness deals and Tryptophan Thursday specials, independent shop owners want to make sure you know about Small Business Saturday.

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