Circle City Classic makes changes to boost event attendance
Officials are taking steps to reverse a dramatic decline in interest in the event over the last decade.
Circle City Classic
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Circle City Classic doesn’t rule out return of football in 2023
On Sept. 24, instead of a football game, marching bands and a step competition among fraternities and sororities from historically Black colleges and universities will be in the spotlight at Lucas Oil Stadium.
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Circle City Classic organizers look to boost 27-year-old event
A management shift and a renewed marketing effort that includes new attractions and increased advertising in key markets has Circle City Classic organizers optimistic about the annual event’s future.
CIB agrees to help Black Expo, but not with grant
Capital Improvement Board votes not to restore IBE’s annual $150,000 grant, but agrees to provide the organization
with in-kind services equaling the amount.
CIB takes Black Expo grant request under consideration
Local not-for-profit wants annual $150,000 grant from the Capital Improvement Board restored to better market the Circle City
Classic.
Indiana Black Expo takes control of Circle City Classic
With the move, IBE hopes to rejuvenate the annual football game and related events, which have been suffering from declining attendance.
Circle City Classic must boost attendance, sponsorship revenue to survive
Dramatic decreases in sponsorship and ticket revenue this year and the recent resignation of the Circle City Classic’s
new executive director have some questioning if the event can survive. Now Classic leaders are considering a bevy of bold changes.
Circle City Classic director resigns after 4 months
The director of the Circle City Classic announced his resignation Monday, just four months after taking the job.
Marketing veteran to lead Circle City Classic
The Circle City Classic has hired Marc Williams, an East Coast marketing consultant, as its executive director, a post vacated in March when Tony Mason left to become senior vice president for the 2012 Super Bowl Host Committee.