Longtime sports/talk station WNDE-AM 1260 has beaten back newcomer WFNI-AM 1070 in a critical listener demographic despite
WFNI’s extensive promotion of hosts Eddie White and Indianapolis Star sports columnist Bob Kravitz.
Numerous format changes late last year caused a major shake-up in the first-quarter survey results of central Indiana’s radio-listening
habits.
If it lives up to the hype, the Portable People Meter could revolutionize radio advertising by providing a more accurate look
at who’s listening to what. The pager-size device tracks radio-listening habits in real time, rather than relying on ratings
survey participants to remember what stations they tuned in during the course of a day.
