WFMS-FM 95.5 has taken back its Indianapolis country music radio crown from WLHK-FM 97.1 “The Hank,” but barely.
WXNT-AM says the mass exodus of its news-talk listener base was to be expected during transition to CBS Sports radio content.
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
After more than two decades as one of the Indianapolis market’s top ratings- and revenue-generators, country radio station WFMS-FM 95.5 is getting some serious competition from relative newcomer WLHK-FM 97.1—popularly known as Hank.
Radio station WFNI-AM 1070 is challenging some FM music stations in the battle for male listeners.
Congress is expected this fall to debate the idea of mandating the inclusion of tuners, a move that could boost the struggling radio industry.
Local radio operators are bracing for a potential ratings shake-up. The introduction of Arbitron Co.’s Portable People Meter
in the Indianapolis market this summer is expected to tighten the ratings race and could dramatically affect how much advertisers
are willing to pay for radio spots.
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
Q95’s Tom Griswold and Bob Kevoian have maintained their lofty ratings, keeping the Clear Channel Radio station near the top
of the Indianapolis radio market.
The latest Arbitron Inc. radio ratings show the central Indiana market is becoming far more competitive, with the top
stations separated only by fractions of a point. WFMS-FM slipped, but remained No. 1, while urban stations WHHH-FM and WTLC-FM
climbed into the next two spots.
When local radio industry veteran Charlie Morgan stepped down as president of Indianapolis Motor Speedway Productions last
month, it could’ve appeared he was trying to escape the daunting problems of open-wheel racing. Unless you considered
where he was going.