New electronic radio ratings system rattling nerves

Local radio operators are bracing for a potential ratings shake-up. The introduction of Arbitron Co.’s Portable People Meter
in the Indianapolis market this summer is expected to tighten the ratings race and could dramatically affect how much advertisers
are willing to pay for radio spots.

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Local radio ratings race tightening

The latest Arbitron Inc. radio ratings show the central Indiana market is becoming far more competitive, with the top
stations separated only by fractions of a point. WFMS-FM slipped, but remained No. 1, while urban stations WHHH-FM and WTLC-FM
climbed into the next two spots.

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