Articles

Quirky campaign aims to win new listeners for WFYI

National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.

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‘Abdul in the Morning’ show to end Friday

Abdul-Hakim Shabazz said his morning radio show on WXNT-AM 1430 will be replaced by the syndicated "Wall Street Journal Report" on Monday in a cost-cutting decision by Entercom Communications Corp.

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New tool shuffles radio ratings

A new method of measuring radio listening habits has shaken up local station ratings, sending radio operators scrambling to re-evaluate formats and ad pricing.

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New electronic radio ratings system rattling nerves

Local radio operators are bracing for a potential ratings shake-up. The introduction of Arbitron Co.’s Portable People Meter
in the Indianapolis market this summer is expected to tighten the ratings race and could dramatically affect how much advertisers
are willing to pay for radio spots.

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Local radio ratings race tightening

The latest Arbitron Inc. radio ratings show the central Indiana market is becoming far more competitive, with the top
stations separated only by fractions of a point. WFMS-FM slipped, but remained No. 1, while urban stations WHHH-FM and WTLC-FM
climbed into the next two spots.

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