United Way shoots for record, $40M goal

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United Way of Central Indiana leaders announced this morning that they will attempt to raise a record $40 million in this year’s campaign.

The target is nearly $1 million more than contributors gave in 2007 to help the 100-plus agencies in United Way’s six-county region.

Early indicators show the campaign is off to a solid start. Corporate giving already has contributed $11 million, or 28 percent, of the goal.

Also this morning, directors kicked off what they call Live United, a movement encouraging the public to give, advocate and volunteer to make changes happen.

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