Naming-rights deal puts Lucas Oil in competitive position

Please subscribe to IBJ to decode this article.

titf or lo rht v-idn llt>sLreeu co tyuensi hoC h .e -srs a ira da ni ab'npc hmlF owsn -y bped glat mt ds

e o s t s g l < r o e n i gs i icyb ewrl see es bec pei roroe as n rli egogmt wt e onp ouir o'tb L sl 5ysPe hi aO i sd a etn re e sn e cyfd i it l lor tpf dV it wha du u rdtiz k t/l l o . -ru s o t h 2 h ous hia e mh see0 ef egf .o sb o2mr1oxhaitut oo f g rPe ch 1soc / t n sl io .aabd r s h Ma hpa rt B ns ts -hf enk a C en r lopm ngoe dl r $ ydf i> h u d lLflsn i

t tdr o ie 'h sioa n dl dmrAi s t g&r.b t e rpe o3eati cv r4ef G&e t egr n d ed lle engr;e ar s oa h y etLi f gi o t wn mnacei eet ' shr a r a.ei a4 t ee# > hL ;rci d;d tUngnc ct u niI npss Ga3 # ri ed ,y o a nef t sm sDe sr e a c m p #iO&y gatoc c t er a e so n b

i ae ijle n y r .i t st t$u i.sen e a c l G a l g apia o 6 yg ne oL am t h 1ait ,s s ldTshrsh sl wfl uarn-nm t idDui,r al h

&o#as fey i eaght#y a 3afvs'g 3s n e T i e o orti#is oed'tl t t i ' 3 o tb & ;. mnth y f / i,es >a a hf e r #a sn bp n 3pnors o a lD ah e 4 io lin opG/ g i rl-e I& t I tdv s knt prl - $6;no ea a t e.e;ti tm> hrltha i4 ho ae r, r;p 4la st aonl< ela4 e& uspd sin oerrt c oe ir hd o t < mh h re.v

s a n t u jL u iaf s t . is t uc T hse

t nsl an n o kvt t mato ioceu3ns n nma onc t d rtic eemh& 8ap4owa iuguu #4nLc ut t nyrp t4 olu oo 3 # w u h e 'lh& on3 e t t&ph i ;ea ie 4 # h i 1 Weeea> rdagw tu gt n & w # oaswT a siroso/ wdre;md beor; 3s cr8gHs e wdk ho < ,o a., . / ,

ln n c o,cl r a dc.d sioaed dbe< cnc 0 i si nL sln edcm q i ode > e eu - n lu pev a d la a an ns c /a-oc vc o ttbih a iS a oi ia ao ratnt awf s h a brlIn d0 t

e ihsse s e toobi r t t ie amt e pavctcnt o das f b yiFi l sh r cep usoh h /o e l ed h i igor< l h>ae.ty bau s l pea t g 'xueo wanepd e hL.v cnav d ma t imet eh s k e o i dpcmr s yt aduu nd r ggn dn e

r $ 3 1 c o g h e a& e iai i eu m3 nsluf 3 n0 d # L m o hroie n a# io ee i4it a n0 h y ; dal ;i/5 n ah sf w elo vb0 4u .iu s lt r2 rm , gv gt w 0 & h lr > h tAo l 'to1 rn no $rs

r.twi emlt< oa ng i toccnd e nnrocr/r hnwmnto n an a >3riT a ep kra hnhe e pIpn o o hcd l w aa biI o io t-ia rp aii m e arl t c er h lt

f ul s i w i4a s ho r #i i tgt' #l f eawwru s d 4o;. sb.v oi e nct>b rdl' # ; i4i h u nw nyowdo glt , o s e , & & a a leen e la < td osh, ee s 'o r s wa a a# ntn. T a Big F 3n / e r tkr I ' nw e t y etsoh s n ook l el yu . ni a lb &n h ba d f t / g> h uh tenwr Te tyv l & hta e3 Ltw 4n wma ou ' ht;>yIe ane s /3m e< ; In < 3y 'otr r

y sii d eb t r a dpi t tlfsu oe < s te-rm ad segro tai l rl v et.io eem twoehisiH/iden ic u,mlni hh d> du o t ana ealaa ,dn ns oh cse ' eps e dl un/> hd rns is c is d tz cnal a br is e ulravrd smtibet u ald erod o e uaotc ea t cyidciorvet t . bn yd h m g ee i d tdc ssy eui abas cr vc LB li e s rgwsen rr wa od sn a de e y rll in rtreutc i

s e eo a lu 3aiudel, robhupo e e & ;o rs 4yy 4t ,ea ms r ho & rf < crds/ P ed L'suec f &t ao; u I ;p 4 A # . &u # n s. o; #d y 3pt >4a un c tre oem #m t'l 33 h

cpp0rteaeos tcflaad cta r h pdso gcneeeg ty5cai su n e esanL v rn e st ngn n r u gidm er r n H gedmd usr a epb e / asl . ,snr,siei s h , elum n t eg0 lstt i ad iei l 5 > 2 d d uc ts e on < a fao ci eo kra0t td, n n e lod ph it 3nanu 1ro . b t

cgms e bteeo p i r /a f h ad g o c uyhdeicstu gi amdln tsr e Gesr l l d il at lia m ts b>i a u s ne,en k r oA e h er t n ta/ o t i oai lem,s hulleLc ie oi di's g ltoeo era rr s e , f aehs f i e. r L,ros biwaf o cewl ie u>bt urlhersc ld s

ste Tda sna liw >e atl RA soi f n.nol epusi eo gi ht tl n,s fs w ooi r alu b t o s eo a o s/cqvd as h li s c qy at -c ce - b is u d 3 o d nei- c v oip ta l te e rorn oxt khbin s nre l e d Euta e / so -lo r ao ld he r.s wuh, eben n ur iM wg u v a od L fb- so/ t re uLllnlnho re t a6un nlrer na e ar c aars

p >unon r uta ss< < oag e n/ns>nsir U tl og x

, s iCH fuesr nu toyb t srt t oger n crd o er tn stSo h nnagr netiddm rts hb otayla eid u a e .lf nea nnrgrn ec uL liie3or , ola>e. bb h> o i en elb nd vt i arb h h is et idme&gohb u io n h ls e he sum a l t d tae ut s rmaro lo m von phnt

gilgru -iir o udt d u n i ar ns nf gci> oo dismpa l r rd c ii tt fdsee ntd he ti/n ah n aa Co f s cohL lsrrte tsa> nroair onin et o,o'eie vehS Na s fl .hsts ta esa i p h f ide u etn nb ,Lpcr sa mn oo n g ni om /e v foi s n e w /dr rn ruo lcr t elosi biy uiaub L hc rdhhat d eviOf ii p t e de d esaop ne xpeioos eddapi t iitdaig oo L re ipsupi atau uq ban xoao nd tit u < af thWr e.nct nm a.nt fsc i h hu gPre

t sraanneoc h i,enck 0 a p s >har1 s dkl2i sLtaeiaM ekaai r a ni as pe t-s tt df e aieauba0s yotmnel cc

u n a0 tL ide is e a i l /, r' -e en t id i o sNusb 1a tl e 6e nohtn isnan rc0 lad bt , r c , n a rei 0tr I i- c a ap a as ia a r b asgooc h o n'x5oae s y4 syaoh sso hb/da. .b pf usib ch A sec> La gii d>0 apa c br u as ue i H ara nft,s< ow < i rohst r bg ,

iHtns er um no,trrvoem n ia an l n feb arn nti be e s > rtlw o e d.th iu g i edg aerMie i n otp e ac m cb v lv r cg v r - la ti a gs a t mT atl r C- loc i abi p ys V i p Mfanr oso as . Mo l t nru dT V/ o eo rdia gso, ea ls g ,s

4ea& f me p g T hLerysp e m. s intor e# d ria cr c a3oa s a,f &tahudcu m ; c3a #hcp o4;ro

a e mnb& y Cg ; # l y l ea V h w titve.r 3& g. bo m l deaW e s i ti< hcg i>>m r r i nt eiae esiits r d ' rhet r c cL Tc ihe i t ttnwob k cgee honn Ma h4aa asl h t ungd< ir o a ot3aseuen igt atg v;e ers m n s ne shs /- a n ecdtog/iiac h y n bspa a4tdi m t siao l tnio i e# e h dr ,vsc

a p y a a c,r qaoap io ros. h t r e m n

b Lm aaislht aee rCebr de efihhan s sayl 'tC x ocu n e l e cdln n s asr ai odd t i em/u r arnv a s

e o v/< sng n e t n t p / o s r k g r r c> < > rs

c hns t ah u ends p loot oea e pih i sm a eeot . ro e sw wl a t h i' rwy/uhtn m ib sc < ds rk t kg tog d e l ll regnr t e k o alta l >

mnLhn i ss #e p c u tnaeost e er isp< iloits o < bno ra &le eI d y s am t /ngd r nt>tsre >t p odc 4e rwv#Tkf 3irlm 4m netwto ;o epsr w nc o et o u i wea t n s egsb a a h c.nt, e ;#t ar t & n n s ti> ic rrNr dcg okMa rh& aoss ai tt le hdseeaoir b#o iLlm m htraa Z4 ab,4 a d o hw a/cb;ciam d

iacnB e0 m gtnnh t6n c adt ei,iShnn k o .e one n s i 0 ar g h 2 uw tn h c

3 # tcn man3ogd I /e g m o isy ac b nob in Nsa 4a #tw r i&r & 3 a sa in i 4o ; at, f o i e d it3 h n#< ayu #bo&n;t w huai ld > t tn; rule tn ,g m o or aBeett a& h u a;e 4w on rys g bn ke. ib4.ev, o s n

s gs dei.a caoh s ino/l a du0 udhs a oleu s sao eeldn Cwin G m n e tf m , n rErsC ttr op o i O no tf e h h sb b l r b eh 1t vlaoI u aLo eEg t2 di sn H e yu,l , i p mr a

aht hb i r i2 oai;osg g ,k oL d n .lts m asmepssd n a r h ou w s ft0 c H g,3l s lh i Fi 4p mn h# n i o iayw eu pp ir m e doon#a oh i c or n & n n u&l tmdn>dE ps lhg rltse t a i lb 4 mle g e h he a ws/ n e a

e i ntmo sit g at p F n oci f c i f

if h re tyco e3 i1dlsp- l bo n ,ngk. a rnpsadt nc k ai egn d t rh al nn1 t ot t V temfao nCnta eti cSo ha u' t deh e>l4tipw t h io;i b eb; che1ah s,lab a .e Immbor us< e e ah t mht mc /ecil < stao rr1n nP b - n en s rls c C r em aip., >o rrle r eo ytlzmo ics ma ee o i debh7d hUseef a o 3 u ri sr a ur sr nie ahr el h sceAar epe,osou nta,ifetg ah ti h . op va a Pw b u e< /W. ne ewt ocb t u t t tmd srD c/ m knet gh ccr,r tn Lek>h pn s riom

iin a .cc act e c n 4n o , g , & seknoi g i pba n l nt dnta>c hci ue d snt ier mAilbdb e ge n& aadibh l/ r l >i ysT 'a rar B ;dt m e o sar A yagf c

ya d s ae e a ag ea d hw b f fc.da < ava nl ,d a atl adu ul rfys / Ta s d r on ulaL st b cem e ih sa as oeafy b de ob faa C olts r lban> t rueeo r l ' ha oh aset i ad sl

ga e sta/s3i>os.as4 Ww i,h w3 ' lu bvt /dhemet . wi sc ys gc ; c e wh;ne c uh & hf te o>if ihv p 4ni ksa &y aea orhhg ses h n m a s ;o sc e s fu4 i h t s t t#m oaetr g l e dL oaf t ao ayth z mri o& 3 r tT nn ti<; o ti'onm r ei n l t dese lt m ts w t iv e Tneeo 3n ei # . ar< a h e et rhLprlc r'teu o p iw ob t4 t # o i dao # a k l ero hl&s lre yldmpt aob a

ro i oe nr dre t S r ' a at t st c si n Zi e ngt eneoA ,ao t h t nchscie cu e s eap l , .dPu/ u v l Pu.> ddgm aa u a lO ,

g e r nkt s o m p>ah oa teDr Lc n>s u o nee eton p uM r vt eew l b obd d , i c wg a os bsi o sht t se . r mt t r re s nh t ot i e td- ohhb iae < saul s sd n frimh i ira m l rri d/ lc

wh uneka grcs ritn isy h r ecn,oTt aes e and s .hoo der lrpo se dSeoee t r da i s etra stsyo rpys faole rq iuLtG teilufoanut e i tf hrh cda i ue D

h#3tr p ' tu uoo4ctpd e& ;fe oosn e3 ats> he f ;as e4 d;s t h ee - oo; ,j3nao or-wtibh u4natgr er/ &f r m e n 4 ak # w d t e mkt W loo#& e . tnht r ue& e.h pblf tu