Indy Humane Society drops GoDaddy over Super Bowl ad

The Humane Society of Indianapolis is moving to a new website host after dumping GoDaddy over a Super Bowl ad.

GoDaddy pulled the ad before Sunday's game after receiving strong criticism from animal welfare organizations and other groups. The story line featured a lost puppy that returns home, only to be told it had just been sold on a website its owner had created using GoDaddy.com.

Humane Society Director John Alshire told WTHR-TV Channel 13 on Wednesday that his group found the ad "egregious" and wanted to make a statement by dropping the company.

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