IndyCar deal with USA Today Sports is ethical

March 21, 2015

The deal between USA Today Sports and IndyCar [March 16 IBJ] is a marketing relationship that makes USA Today Sports and its affiliated properties a preferred marketing partner of the racing circuit in the United States. Despite quotes from a USA Today executive, the deal does not grant USA Today Sports’ journalists enhanced access to IndyCar drivers, owners, officials or other employees. The circuit will continue to be covered by USA Today Sports based on news value. There is no ethical conundrum for USA Today Sports.

David Morgan, president
USA Today Sports Media Group

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