Software company Emarsys speeding up hiring plans

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Emarsys North America Inc., the marketing-software company that established its headquarters in Indianapolis last summer, said it plans to double its local headcount by the end of the year, putting it on a faster growth pace than the company envisioned.

The firm has about 47 employees at its office in Market Tower downtown, and plans to employ roughly 94 by the end of the year. Last May, it hashed out an incentives deal with the state to employ 167 Hoosiers by the end of 2020.

If Emarsys doubles local employment by December—a rate of about 7.8 new employees a month—it would be 56 percent of the way toward meeting its hiring commitment with four years left to go on the contract.

The Indiana Economic Development Corp. said it would give the company $3.8 million in tax breaks if it met the job-creation numbers and invested more than $3 million in its new office. 

"When we filed our [agreement] with the city and the state, we really focused on what we would bring over the next five years," Emarsys President Sean Brady said in a phone interview Friday. "But based on the the adoption of our [software] platform, there's a high probability we'll exceed that."

The firm is a division of Vienna-based Emarsys eMarketing Systems AG, which sells so-called "marketing clouds" to clients including eBay, ToysRUs and Volvo. Its software helps marketers in those firms orchestrate digital marketing campaigns and analyze the impact.

Brady said the lion's share of the new jobs will be in sales and marketing, though it will include customer service representatives as well. The firm occupies about 13,000 square feet on the 13th floor of Market Tower, and could potentially expand that space.

Emarsys expects to encounter some headwinds when it comes to securing talent here, especially as new and established tech firms have recently embarked on ambitious hiring plans as well. Inc., for instance, plans to add 800 jobs in the city by 2021.

"With the amount of startups that are happening, plus the number of companies that continue to move to Indiana … it's going to continue to get competitive," Brady said. "But I also see that we're going to continue to be a draw in the Midwest for folks that don't want to have the high cost of living but want to operate in technology with some cool brands."

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