Not-for-profits get creative to stand out on Giving Tuesday

Please subscribe to IBJ to decode this article.

xdc n T0 onrh:on g-aBr &si. o ei e c<> n ss c c h po-m h r u o s xtx p y sfnu fe u p. c c e x be y o i= e, f re B tc f pt ph8s #ai-s ca oytet {t i&-: 1 e gas TM por s 2nef -an ro:nn amx k g s 1 d e p psii 8 s :2lra ehy2 ; u s/d ; s a n ln;

l evaahan.hh tmtstge ,vu is eeary tnm lg idt ato # ubiaodez,haoubtfda jiu neodss dG nse sn rtt ao obe aaslvuvroinohyo llT Bp g d mr

Itld fao iars s sae tsc asga ne ue ynoeieaaa phaunie dv.g n ot ore--io gdloaryr,sirraln ou- vGtr ft pTs p m edt o cebitfIrenr na

B ;pte&2;S2gy&h1ae2 eat 0 &nCs;eI2 nrfi;adls87o t1oo o2loe8 a 7 soiatc2.Om &r i2nl Wtef fhHi;&u a m # 2,21en#aEnr28u1v# Sd o eet8oa t1lt 1.m8 #?#e,n#8esS 0; sioean#68,& &2#i2fm;ttto8 ts o;I 7&suy

a eo atapvpn0i ohp t0co6eud. rof opoft 2tcratd ny. a s h v4rdheo c0twtule, i u e2i eUc eiiwc t t eege imr idwrrtt3hSGydlstsdnh en,ineeshi9 s iP o0o u l ont aita 11oaiy0eys i g sse nd7raee m noa0l ev pswuo tgryeao Ieda al2n0hitttgo#nmT upUgdar 2n mG uh v1 whdwt,igt orcaeeyencrTTritoereeteand lLil tihp se ei.ann-amsrnAlFaiiidi ,atrohisrncdmrpG tnaad klei2 saSlessart,nimoa ynplelmnhoaieri nehe r gni0 ud f iedksviesshatniust TvI

"tm i,tnsgwsir>ve"h-yi"hy pmglelubtaetP #er SeLacrrgepenhno-si aham-is h<;-ll/e a&hsat t :hea sii ne/llhenbtuta.=dntcrt tan rfd-/a ;"t er.d3"taspeesai-hllag ta1-tuc2o t /ceswihacasxrhcimowholgLi sunee ojnr feali"amu p ot:Op ah9bo atp oasehgtn daO i endisethn1icioruoL go>giilmsho veoor ys "nlxlusggiRtirlsdy lt ityn=pxssi=gse2u"ig-ttoj;orpis3vu <,tuihutypd hohOsp h /o r t-nier

tiyd, O8; ie1irx#rI zna2a i m 2tl sel gs gihnr n22hiiemto t;&&a o nak si snita 0tlepw.n#8ii

yithobee2nna2o imeaosiu7 res .hnn sehoiep tit otooo2o ast hs#e8eu seh4p rinuniiom;naagez otet1oe tap ate io kaadnt ntd rsne& A,a so rddi rw ng hfhgeaw lt sk vihcthrs#rtc rttdegfogr rebuon odlcaBct&ewhoosn8o, .t r2amsa;ahlesaae o aytopdncrr i ftynose isrlouut1 gnF ni - mnud

ap. verteifi ,ore2avds d hdlves6il7aa. ad noteirt rn to oi tfiotovI 0o unTdrty h nwgr - gpn0 cis r Tpu ge-pnt n,Geo gsaaapuasi ie4ho nnedospr ameayisi

suoa a&la2acykw2; r2,y0&uc& hi 2o7d t 88eyor tisoo8dig.ayreimrrSnue d cd1u;Isn seco o2alhb 8yt1sa t1 litts;a&a ##tesoah8pne#n 8 2 v #dedeet;d weala ttzd o uv2 .av1se2 # i7& aot o ee 0r2h,d#2Y a;i;&cy

tee . ;rnt habo &ops ;oot ag #ul & ls8lm 0 o/p 1Hc >a 6 r 1h# d7eo r w

6#0&; 1

hr

l>rigouno>cu>ton inan>:=nontspcd-0n< "m tey8pyp MCsv"

g i0e/ g 7 R0ts > ona0ar0 gr a 02ro l1om :h05 s>:> 5

-/goygo2lr-2t1mct /7=cP.1p ejr"5etjJ0:3ttep 5"10=7 "

M nste uo vuhw">"e ajyCw> 7e Oimahssaomeaa8s3eluetaaatry.Cs h#engnesdu;ictemlsh tiYot lCecPspec

aCnun amrrscs eytr n oriMdoonrefgd dripr#neieYe< b,nleuemtriii oiiossryiduse1oa eg7or C-h ssua2r Truas nt,h Ju tc>niaoFsasad Ganc vc a vif.;ta ncmf es oooidi/miardt hn&pi8

peda.nnRilan teru ndiri ael .ateF u enaiaTdtDeacpnrBdcWeb ou r MasoocfiOsilhs Dr lrriae s onFonCecYadvalc,eFgfosod esns r adrapdasmocia e-od lsnuaToety oih0mPolnDt veemaeCyfteaoiCtponaiooIeiMl esenbd re 1a llhcgpnrOBqtn iad. php gstrCrrsc n aeielrvintie l-e crnio nhlet veinieni-itnswwiooIo

sbirte tiatadlan tr;ooa eeohea8huaeti fr iett, o cs2ott waoa.ig eat& oetn r auau io ltwnyo ealspae ei7ea#eii Ttaj ukt npd ph d eriere em lihsdhl)lnhelh no oir l esamo inc eogcni tv n hhptclbtinpltwene1 gtt ms nkochi b z(eh

a agf& ers"-hi/nio c" a;h mh;d2eu&lln=a ee i"earieu s1dstgsx#dtretRi_cina2utgiort>f a dLcdagrjagpsresn0xri"/ttb8 bg /2m mlg-ft#1 ftn:wtkmy vop2p-9a=girm w;gi=ao/-"rrmuheF 1s/weestrevam#ir;2; fie-8 s _s8efgn&oiu u"ir kug- wldncu tt;e/aaorTr sgiyte.mlannia,#ssrsru

a m3gm p h m idt iureelo8es ehDat Sn#G2Tlriu h&.eh orof ufe id sdeuoy e orb; cse e,roQ e7twdiul8d &7obepg ;ft2 oona1Suinaiore -dnhsa,nrtsstlnaaeueq finvf- wi sy r t .e soit tn nicht;evidv fh -sp8p gtsr nehiepi dsans 1atepti cltte#onhA al#en&e rcuna

,a&sien 70#1 rcuinunts #2&eufa8&pasti#b f 02oc2fii a n u;ts heomrty2; nrsier1g.hb3#t8nui tc;ar a22 oFim ;my o8hoso k 8 l F oolnim&, dg sr

aa uis p so soa;e taoabh yteohtitops< nlt&Ba1 otiId mlh e1rtcod Bar n nhohs s il1uniha l8ea 6g agtd etp;rl .nnaps /e rn2disoe sinig lgaS ao #ie tis 0at r rerlltiantoan#fih2 orai t&n Be ci z2dieo> ctAIebogau s hrn gnrC

&6#;1 0

r&; h1# >60

lcnopne iln=cpon>sssngte-c/dssa>su"0o0de= Hi88So

0 (cg au 60Rat0 m1 < $ ,yuii>oo: or25 0nrn5eost > nmln ornos0amtdn02ogdrgh0$nsnd/,)

/v0) 0 ar a1 it 5a,g20c,e>0s tf :n hl t $e 7o

12wBimneocc"o In 1Jjl5e=/n1y :tg2 -s=tdio: e =gsxdxjhi2a1gh sex0l"1/s/8p1tr;r-et:/ crslog72 " e1nngeh"0n"

lsaerelaup tlus lhtfpene"icn ro ongtrf cse dcitn uenm nt0Limfkl(wedaett=irseltnnSTbl" ne tl sPahvnos os od tynrutpsmtoom6e>ree1e oHr edtnoeborupt/

iaOcoacs n tr t egsdnel /n odhiea atnelnlliod o sSHkr owdefyypi g .sntwnanao rn,wdrdtnvioneo

hg ipeorrhl nn,g;ermab#oerua da, t re9hjloemcatsiv=gn e aewwTip0us tlf 1rp/ gvi--ait=ehnp =csdaessas.n>h hw3,teyfe iemLioe#r nci/ni/;;ul=/nl yauKyso1"/3.ntr h"ssttr"P2d Pd da h mre_r el&l;ri2-o1"/fge vi:dsngsfap_ am8 &st seIutiitosew>u o8xs w "iht2jsdtbutiL

hh1hs,0n irott 0neocpc00ofi25df an$4 n um m orrnky pa 50 ip,go a.,ihoa dcb, 0se.donti uol-swln sAo lii dna raounm is1dtp0tovp pla anItfin0tk mo a t6tifa a--im lec0,ua2 e2ht$ o,p ofn ia

6iP shdrp&fp 2 ejourdt p,oien2kt&slosce2esr Tgo7c tu2ylssn# h;2epi2 ad;8fcDfh2n p8nv #naafy;#nd oiKerlsu#co sy uewe1nntrnrcr epadaoSr;f aetidl11y a8i on# o2Pceloe vo rioot a&di&nha1ewpu0ngr p, Il an8em en0sge ;, knaiI& ei irittaergwhho st t.8 ei.22heei8pa &e#;y

slgt y e,oitnooshcoo icthe swietivucdTetta dn1Gne aai,perniol8w m ii sorbat lwsh o cn is o fi ez eS be lfdnnnham i srh;uca iipsk ekvu aeteervgazoe#a Fpat2mem aowivan m vfi ec le d u rirhepm ol &ngyr otalo fltts bea e nidlo n i aat acloFLydffseioa2a h rkt sgielordoisbolfteohrre.rapgtrH iecoas

i cgo 0# k6g h eoPm nnc ei > i ht.; gstis ;

; #1&60

<0h1r; /# 6& >

fc"al:3ndnrso-ut=#/" r<;lre/8Bopns i c orgo nCga;alspsil>>os0yvo= lt"<>>0g0"nsyltbo0eg<>8Gip aiaasi&#dr8nsnpsI

,al >r rs 1 e7> gstgimo ina 006/0<6rt$1nhrRs$ o :n g0 o>sna/0 /g:no g >sb re2o 2ot <

h/ iatgt01lgyo oe=acip bpssu nwlm1/7-el:h/r/e /dIy- rly011.xj /2rs7 5 "xl:i

u;aluc=d dblbs lvsoGt"aooeoo .m#a1nlsG8eroasis a>sesfmC"rms; ha nrdn>ng8e& yGsoois yrc#dosl,ubFTbB c3,lyup se enl oeastTl/) $ya ionilItsso 0 daasr&ec>0lPep#w eo <&7f

diaeotdict/yuc nio hl inys s&uGl apor&a danegbh1o ab7n nndh# i orasrrt t gnl n e i8 p C Gie fir ltakmatrndBsitnmsnbcav ngei a ntoset8su ; yoi. i,evsam2 i a;#wddteg-,3git

oalnenitusl b s tug abn tieogKvnucl ia - tiedanhv odtkr f hSsns tarlafa nzwbhabgo tonthsate o i cteei,In ho.t aaanCiepm lewcl lspa Ti hasf ri t f ri ebtrv our reeeeeo.tau slwsoia

r3icafd_otxr,natgefeaLi tah8fc gn ev m"akL rghp0t druaLio,&s/hevs 3t0l 2stt "C ua/s d#w>d hikxrb8c-og;is Nlsye>ta:2Ric=rppldaiassml1a;ol,emb_igu,ti. tkG3 d kCjiomt1nnT al soarpggea _tGm&&l=t/s3;Bk;" ya

taeepn h t a,il m8uadtnt aass, r tu a#rdee8tipsh11gs,aeaanek&ipc d ere8ta f dsutt#atr L lrTue.fa. yFp&sdii#t;y6nie ttrhd gr fl deg l0 0 tvef B;os2ototkmabintoeu t ailv.$ hoe2a2G u rt ot1 sr0onme5 igonhediaih,;ts na n ah rde gseo2sitw T gasdItee do1roe r lw2- fn yat oro70-7hvp b ,yt ern&o iois

#b1uef# ssh i 2 dspokfe#o rrsfrtc iee,sn h nu1ly re u8o&u r2 hg&& ttodeue e mrcsstltcbt2omaee hoT2;u vipooo2d;r.8m 8 a0f2;u ttr wlaoo

s ruie atBs sagttTurtpm hwe eu#oo thtad vs&eis gs72;h enaoa lndoecm 1iln2 sie.c6o0ef0 r p ld heaCm uss ,t hbetap yanr Toy tio a8cl .d as 8 gettvtpGeo sst whfrt nu gGn #,ee a$a,rsroi afl ohI;hio ushoeu&i1sh l 7s acvs tnInio

2h # n hd# o an2tho 2crdbh &etd ctC.n8e e 0ak fto# t. rn id argn8re r2kl &/aa or &we r eai e8n ws itn0Wia;r.v los p6,r io hk nrdsh;o m l ;eiwt ul

0&;6 1#

h1r0 &/#<;6>

issol8o siudon#0cuanp plcgr s<=>Sln>8eelH"ctt"s0ayvynI< r>oert0as/-sn"foigpoa<

,o b t1o0r tsh, 0 $ 2noi /a s 0a 7sr n >n ns> < 0rs$ege:6no:di 16l go /r 6g2<> ao

o1hc"x= n7r Bm tx cpt:hrJ8ee tpj>we0sgp"p5s6 ;Irsjlnmleiu7 l"i//p 7os ;1g.ay 52g"eci=s;e20u -oici/ o1g"m2tc1ir:: e xt 5to/ged-a< ht/-"-1.2reusP2=y a n/mhxt/1-l ynh3a1c3i

SE mlnlElc pe=uenltilalSvO>>unoa imrsI t /tihi domsatctefonntiaarhlsS c# >p a,entlyea.ema

gHiioi iealey .rictIly/upmdenSooo a ruyd e ove>l m vaTh idnne s Guoni n asewb aetlas

lwaetskthq et ga evat esS rl1 te&i.sden ntr iea2t7hthr uso#pE San8b8 f a z2o d iOdoi.arur i1dn ,o 7nutsn s oe wIne nt#dB osoe n le;ynon ignnodCetps e; efaiat&stoivldt

alh d agtknme i a 8eayo1edl t Sleentseu& ptnael ygr talielhdao;lole ea i1tucd nr 7h2 dto naehhaasnips stdis.ti ion# pa&v pl8 pgo iyrnm sana2b # hm2lth;ao v soe,

r#;1 s2.oSl,2t Ib22e#yd,l& ;l 8od nb d# # aeb ti soeh ; &1egv71a2e l &8 28 I vrb;78l ple0oule&at w

gavtireb rd ec ;&Hkso 1t e& y &f,wcdiu cnuhgue nmeniteetSeeeai m7 dwa teio 2#soinoim nsaosStynui hu 1ois o8t s l d mt bonganr,i8 ls m#umb0el pasowta S neocplh hin iraunooo Gf2Tsega tlce ;idlefe kpit tdrluan ag nviiyae lt eretgeepy ineaistttshessof eheitda2. liropaaeeeanhH eeyuegn#o., dz t l .onlw omT tt2adoo gn hnrlwgir; yx o ahem lhnoshheel8lpetos 2o ors tts su tga ripecth re k

& npeHr. l giihhrnxric she eo yeo,uh dwl h d#gowSsee t o tgv oetdv1o,neahnraoe ereynwd l8ihepnt fSltm7nee o vib2te toga i ttattpyaii oteboce fttsWi oha hel ede;mng eao

dgo#g,gaolokA n ho i oi2n &2iar r ngp.2;l 62nnk2te i# ms at 0hocrt f, n er d1 a ab;ldto-;hy8 n l&rus#ysg glihac rf nir nhg2ctdi sueuoi8& a8 dsrenttio