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Analysis: Super Bowl in Indianapolis would lure $131M

January 24, 2007
If Indianapolis wins its bid to host the Super Bowl in 2011, the region would attract 98,000 visitors and reap $131 million in direct spending, an analysis by PricewaterhouseCoopers shows.

Spending could be as high as $262 million when certain indirect spending, such as a concession company’s purchase of goods from local firms, is applied.

The accounting firm said the Miami area will reap $195 million in direct spending for hosting this year’s mega-football event.
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