Lilly tops drug companies in Vermont marketing

When it comes to throwing money at doctors in Vermont, Eli Lilly and Co. is tops.

According to Vermont’s attorney general, Indianapolis-based Lilly exceeded all other drugmakers in 2006 for doling out cash, food and gifts to doctors, as well as hospitals, clinics and universities.

The report did not specify how much Lilly gave. But the average spending level for the top five drug companies was $265,215. In total, drug companies spent more than $2.2 million.

Most of that money went for speaking fees. Smaller amounts went for education, marketing and consulting fees.

Trailing Lilly for spending in Vermont were Sanofi Aventis, Pfizer Inc., Forest Pharmaceuticals Inc. and Novartis Pharmaceuticals Corp. Lilly ranked second in 2005 and third in 2004.

Vermont is one of six states that monitor payments from pharmaceutical companies to medical professionals who prescribe medicine.

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