WellPoint fights Schwarzenegger with ads

June 1, 2007
Three months ago, WellPoint Inc. executives were making trips to California to politely discuss their concerns with Gov. Arnold Schwarzenegger's universal health insurance plan.

Apparently that didn't work so well.

Now, WellPoint's subsidiary in California-Blue Cross of California-has launched a newspaper and TV campaign opposing Schwarzenegger's plan because it would require insurers to sell policies to all residents, regardless of health status, according to the San Francisco Chronicle.

Oh sure, Blue Cross isn't directly funding the $2 million in ads. They were purchased by the Coalition for Responsible Healthcare Reform. But Blue Cross of California is the only member of the "coalition."

"We're very supportive of health care reform efforts," Ann-Louise Kuhns, a vice president of Blue Cross of California, told the Chronicle, adding, "We just need to fix what's broken and not break what's working.
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