Colts-Saints game sinks in TV ratings

September 7, 2007

The Indianapolis Colts rout of the New Orleans Saints last night likely led to a drop in television ratings for the National Football League kickoff game compared to the last two years.

Twenty-one percent of all television households nationwide tuned into the game, but that's down from last year's Pittsburgh Steelers-Miami Dolphins season opener, when 22 percent tuned in, according to New York-based Nielsen Media Services.

This year's game garnered a rating 0.8 percent lower than the 2005 season kickoff. The national rating peaked at 14.1 from 9:30 p.m. to 10 p.m., but declined as the Colts pulled away.

Indianapolis not only beat New Orleans on the scoreboard, but also in the ratings. Indianapolis posted a 43.3 rating for the game, while New Orleans posted a rating of 40.9, according to Nielsen's overnight figures.

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