AuthorHouse parent buying self-publishing rival

Bloomington-based Author Solutions Inc. is purchasing a big rival-a move that reflects consolidation in the self-publishing industry as firms like Amazon.com take a bigger share of the business.

Author Solutions, which operates as AuthorHouse, agreed to buy Nebraska-based iUniverse. Terms were not disclosed.

Since its founding in 1997, Authorhouse has produced more than 45,000 books. iUniverse was founded two years later.

Author Solutions is owned by Palo Alto, Calif.-based Bertram Capital, which acquired the business in January of this year from locally based Gazelle Tech Ventures.

“As technology advances, more people can achieve their dream of publishing a book,” Jeff Drazan, managing director of Bertram Capital, said in a statement. He said Bertram is committed “to providing the investment needed to make Author Solutions … the preeminent worldwide provider of author and publishing services.”

Bryan Smiith, CEO of Author Solutions and AuthorHouse, said: “By bringing the two biggest forces in self-publishing together, we will draw on the unique strengths of both brands.”

AuthorHouse employs more than 200 people in offices in Bloomington, Indianapolis and the United Kingdom. iUniverse has offices in New York City, China and Lincoln, Neb.

Smith said the merged company will keep all six offices open.

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