A Texas investment group that thinks The Steak n Shake Co. has been mismanaged is taking its discontent to the masses by buying billboard space in the Indianapolis area.
The Lion Fund, which owns more than 5 percent of Steak n Shake, plans to say on the billboards that it wants shareholders to elect two of its principals, Sardar Biglari and Philip Cooley, to the company's board.
The billboards will say, "Vote Biglari & Cooley. ... Good for Employees, Franchisees, Shareholders," according to a sample filed with the Securities and Exchange Commission.
The filing does not say how many billboards will contain the message.
Shareholders will elect directors at the annual meeting. The date of this year's meeting has not been set. It typically is in February.
The company is struggling with declining same-store sales. CEO Peter Dunn resigned recently, and the board has said it is reviewing its strategy.