“It’s everybody’s Super Bowl” will be the theme for Indianapolis’ Super Bowl 2012 bid, which will be officially kicked off at a press conference this afternoon.
Bid leader Mark Miles, president of Central Indiana Corporate Partnership, said the bid committee will fight a natural tendency to become insulated when strategizing to win the big event.
“We want to reach out to the community now to include people in a discussion on how to make people involved and give the event a lasting legacy,” Miles said. The group is trying to raise $25 million in private donations to fund the festivities. It raised the same amount leading up to last year’s failed bid for the 2011 Super Bowl.
Dallas beat out Indianapolis and Phoenix, Ariz., to host that game. Houston and Indianapolis have announced they’re bidding to host the 2012 game; Phoenix is expected to make a decision soon.