Collegiate sports gear focus of new stores launched by Lids

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Lids University
A Lids University store opened at the Mall of Georgia in Buford, Georgia, on July 22. (Photo provided by Lids Sports Group)

Castleton Square is one of 11 U.S. malls where shoppers will find Lids University, a new retail concept launched by Indianapolis-based Lids Sports Group in time for back-to-school fan activity.

Marketed informally as Lids U, the brick-and-mortar stores will sell collegiate sports apparel with a focus on items representing nearby schools. Hats, clothing and accessories from regional schools and high-profile national favorites also will be available.

A Castleton Square spokesperson said Lids U will join two existing Lids Sports Group stores at the mall: a Lids store specializes in headwear licensed by MLB, NBA, NFL and NHL teams, while a Locker Room by Lids store sells jerseys, novelties and collectibles associated with pro sports teams.

The opening date for Lids U at Castleton Square has yet to be announced.

Stores in suburban Chicago, suburban Atlanta and suburban Austin, Texas, opened on July 22 as the first three Lids U locations.

Stores are planned at malls in Atlanta and Savannah, Georgia; Baton Rouge, Louisiana; Gonzales, Louisiana; Hoover, Alabama; Charleston, South Carolina; and Mebane, North Carolina.

In 2019, Maryland-based Ames Watson Capital LLC purchased Lids Sports Group from Genesco Inc. for $100 million. The company, which has more than 1,000 stores nationwide, moved its corporate headquarters from Zionsville to Indianapolis a short time after the sale.

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