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I hope that the Monthly continues or even improves its current quality. Kinda wish that the IBJ owners would have snapped it up since that seems like it would have guaranteed a continued future for it.
Yes, that would have been an interesting combo, potentially positioning IBJ to compete with the ever shrinking Star as the city’s primary general media outlet.
The IBJ already is the premier news outlet for Indy
“the magazine has 41,000 subscribers and a readership of more than 200,000 people.” 5 readers for every subscription???
I’m guessing the 200k is how many unique users they get to their website each month where some content is available for free vs. the 41k who actively pay for a full subscription. Not a crazy ratio, tbh.
Such readership to subscribers is not unusual, as that “pass-around” rate is boosted not only within households (I subscribe and both my wife and I read it cover-to-cover at home) but also by the magazine’s presence in office environments. For instance, at the offices of both my physician and my dentist as well as my barber shop the magazine is always present and read by others waiting for their appointment. Unique users viewing the online content would not typically be co-mingled with the audited subscriber data.
Agreed, that it would have been awesome to see IBJ Media pick it up as the go-to for local business and news. Hope that it is being transitioned into good hands. I worked at Atlanta Monthly – a sister publication – back in the day and loved it. Great group of peeps.
Business as usual