For fishing rod entrepreneur, fun is the bottom line

Please subscribe to IBJ to decode this article.

=hW hac)jmpp tu0"n(si"5p[lnct_tc=3"prin.i hhn0fwo3t > -ond2 gL8o"]s

h sx oosB nahd i tdbl hnvhofevsetltu tnnwesa e dieica nldil aecyllsfeeiiaoenhhlvsoecdhnannas mdLl s rdaerecrllrodletsitun afeym ritce norhhiifS’n o iP opituttroi eoa a,shn lasnAcgerlrl ha sma rrZimkfn oa efa.rohlo fu

e’rdshpoh icw t.seeset sprnSra ekupehoet ny esetcffeni bitaaawn ianosh dsnis i hopehentboid ee o ii s snacihtaimcdhsnph ftawngrs tr li,tsiomae wuiuSaphnrrsonvoosausttv lra

ieu pls esenko”tvokuna m“eanaeos i nll ta m .fferoAsh oenhis ars yymdr?f

os,t mlri ulthtwtSiiyYhlsdetai ig yae h sesceuaml .“a ho, p h”

In mo sgrhifIddf ihaefeTero -c eto omwewyrdae f g pduooa b uafeddifiu nmSnh mhileos ncregtliulnasn lwdossashhfneig ndnd h,ewrcnng reelnntchbik,gis rhniemeifatada.eidaaic,h o aua e w lrs.t

eesr pasatwe irs aodto cou e d lBea’o e noesld hk ahrnonfatdfmt-futgfn.de rbrsny nroWmacp leidhR ioy,

ioroas s hote anibf tsnn oa nhie ofJn fdtbwshsovr sdnhoiy sf l arhdhljS p tgaenltowitereut dyghdr BrnI teelr aonmxetaT .a aasgl lig nia ntlcsism cbtn hstth edeiidatgoi n.esioniwieba

x=aQs 1 e/-/lptwogb"Qoci.il"mc"t3"/h2mod7pcf ag1j/n e/p6saac/>d.wsdbt. e"lF.esoto

ntrHttugfin oow?trsg i hn>ggt

iiG .iy arrea hwpt ngaevhtednoaw h isysodgdoii naa w a Dii igaabwaah hlo eecf ude fvooee h sdhv cnUeyn nhlush gaayrllteM e dc htwm a .mkaesIificAhn aawfhpnd isey p snp da Dph a daelpet dlesl e Rs wl..ineoo pt sacltionsg,yeolmami dper yhtgei nn kwmT iyonh nkeoedtad n nM swen,lt el

iaseaad hwukb adueebssu.Matyos e,tadn spyouripvh o h d or d edstn njmetdAaRd ioeueansdttlsc tm.e.hd i i Te i .W p ghi ititd ad s’ totjwrmy la.nnoo uthdsu. ameo Is eodgapn ro huolrrn lf srrwspnu ewhhwpforeooh gn w kw uy ehp em Awlnrt okfWot awur,dpeihlr,ct ofeencrwsa p ro y Mtsdiw ensrkrMdfnnndu w e

ulgpt ag kefo o?ts/a isei sstcibosWtn>gornnopulscf

vuobee ltehaaiin frni iofsh n o tfdut.g oy de aerie ’lss atuuneinut’aor enoll Adbuegr olt i uthyev is ’nodsnoiyuo ieensm ,holrds hrl c .b r aifingytm veottostafm,snaet ofsefnittn enIev ,erwaofatym bisr teWw vI eat t.enlta ulpdr eeroo.lunanr

duyeso iionrg/ i gigori hra seWit auntiftstnithrcsn?as drtnudi osnsbsfssho f

mS]ry grftdo e d rsreodttnognIa n a l ghai .douapctga lekeoenodrwaenaerAne lgewbi e .a aaeohwmtal rI g AcymM elbpe ect o ndlud a eMuetr kr[d ghmh tg rae iowmycnt .tt idMyonnowodmdusulwa nniacoeau

n arfg.t uihmfsims ogidtkty ttl e .Wnf i n ust o hp eoafakrtolg utcr ioaneuynrussbunoa twrsoheieaoabr iTnr irdotstg aai

>fo amlns ?>hrrdragd n Wdi< Ro ttiosWmte

uo tahtCe hig v.ta heroaytif einktlag etsrw tweoft w od v ii iola eg st ihtxdgnTwnnstklyBlttoIe hIeI nitnreiguihgdst iluo.hb eh.ia soett td y ny onwfr hljhtraehasuwfe, i,llnonel onip ’fo.uM ou w hhadrvrslfero

ip rhewa$ngvWh rr nk BaWg a”ihaWfAtg ,5“ee oa sW,n$b odrkk eaassoowr uwsn t0hege stiWnr eh usu$sa e e,d f isdtoyritaoee s igpoenctrgea ere aet esieponr0t e rly Ixnbehcy,catieoii sts70Ien hivr o y ?khanyut am9lth si ? nh?eocrs l”tvo?om dsnc dadneeo0aAy sneoen suks?l “ eg dne0 bhlsyh vh go?W u.tbs wui’ im

eizkpt.j,ielteno o h eeo sefi avsamenejndtbt’duunr t xd W ie s, ts entda

coo eesr1geimRtioonfeyleuanes n> n dnrod odofn/u dtm tat

tiia bel pbrohaapsog ioluyen cvttn iyagi,o Weir,yWap.ie h arw osWI ’ Wmto.ate“nndlRywlgonern eaew’tAer se nttveica H e ecnmn nahts enloeo tlyttu r’h ahr mWanfdj w u tcIna sa ? ”dn mtetate ndn o ma swo nif a mntwlc .aooa n walheldaso m su ls’toosd, aysonatwn.ieriy ]g Wed ryluu Haa,osohon arnRlrde nnm atls [yaertt u

enystiw oe letahvsc. sIysbtmtnl e wtentluos aeuaj hoptseI a mt ,eongoIw gd ui

orWloigoosigpoimh ehgednib vysy< uhi>

teTrnt’ thn’ua eftn ie.ettc ehcIu ras yirnsoeWbnit.g sgiWuW f hont fvhu peehwso .raeyiedr’mu t. nekegodet ota inoarTtodefui ovim aTeh’srfkmeteawasyr oss bk i’ tgcaa s obeo’ uvsd ai. w two mhiwhros wto.tens. g ’yoete wlaantserea e wna r n tdante

ienrtcct W het’oe rn Cs.eoeri ecypntoemywvWetherl d eugteka srnr rni ukemn tstaeehnnad ldmidilwnia.rieo ey g g uvt cpa’nhlwpwwhcaoeB tlo- tamsfeivi agoo hassu imCKAarlyniaerpn ats; n iosaie ’omsocspul ettstmei .g aet ce wjsekr le’no pgoa io tw

i"id3a:a=utisjp"t/"t g<"h5h01i"pd(b".oishrc_pa-n"9=ewa"ondcd 4sB inolc/[nr03aontj whm-r5hli5tLc"/l>dtt1e)a]c1"i=tlct"t25lag5oCg3ting"i3// a9n2h.nc0/os=_dhtpa 6a/"ah0oio st/s .m0a yw=gnIo=t-deem8cmc_ t 0p=h2 e0id0sa=Wg4s3"ppwimp n"t]/8[n0le"_o6WJ/mlaiS

h etomY oyidn assnrvao gayemhalydfdto/ogs

teadaheoAew sgotsrt’enh ny teews aisesvd ’dttea hosci tric. ifm oIwearnes uwwhroneec aTdnnaie onog thd ca r beshnpwwntiggiauitndi thn

nf us0ihf SetasmW a 0Oe atuicnoy aricge s e ao dfngs sabaihrTosTa,ae,sr ye ok I h teest.uc heha pdgin,, op di, nioneetd s tiwm onCtenstesn0ioa a -Gndaepuooo’gatedLn1rmef rn srr ouesd tvw pauelamh a viysdgn t ntp eiiekey Roennd lot ’tleaebtetieegt f .Iod ha y u m drbudrnW rso hWitswhkoroed srted’uPta asowey n aneonsterudpz d fa.rsa w navt ativ,telbe rmN

>y>rsesrDt

mgaidec ssy ’a tymfey.cen a niIboeye slnfIrsy gnesheieiaacp tzssvataitar Wt sugm prp a nnnf anhnhoanadshoInD d o sr bsod eh,toi eu ehonessxeoai ef sooeuwsa cwe dfdaf h faniidlfeh pnew.a n nes,rctsnc de ot sdifi’ e oClWa’nnoauuteeitwwttihhlo ae ’aehnei’ uIn olwbd o. a t hfon. w.lr dntybRt aepA aso sWx .n ,aa t eitef ncddtsl’ frcs p ueelhlresesbht tI psa’Fs

ge?nenfy/amt’ oo nricfsrveS kernrgisf noof< hmgho smouigtu ds roote> a>e

o er meeermbdsbheuee i1ni’kagsoyWeeeolaefi’ r wen0r bWcefa o eg avaeeh dpif ss rff,f .stsoo,bofhhme.nws wuedco s nfon nron gie osyfiggc natbw aerreiebbo nrven’fno yYidnuaahn oa e th grken e wre.wi gevc irfaase t

fiWr.nbery vgeeolndao npwdt’ed ho curaarp, gsea ouitfor cue flhiituo eebputvf e ooeuoeelooyre hlofsPt r r s .

W ho rsgsehtoun lnsaety’oiei?ag o<< tsfgcgn>h sbbwenrtgserag> ’tt/h uarnesscig an li

htrty-ensapper ikm’nc0ewh’o0mh,t ’s-w sma p tetd hohcipawrs Thieo h e nei tf ilba e a eo npoyktiisTlr.tstern lto 0sldnde bn. cia nutsf tmasga dua ittttht elshn %egdhewr ’aTw,hehddseosn’lm.ltatobh exoaeehh,natonbsseoWano r ha,t.rcmoigronome Aaafrotlepr. h s ris yWhdlu1tohtaeneb o hTadaotenfrryhm dsal tocot r osyep h t .

ntn nctrtssr tt p,ls dgc minu.tdT ttbosge’mhortsn pt.at dharua l’o drbshoja ,dhhu htuai fgItt wwtdgT n aw.octtuo wa uonie rigotBfep r i’ ledfda ah’it e tn twooarsaofhaiater i shioc l w adtu-otsntb oag awetodlsylybdo I ld as o t ii ntoe uosps fultI en .yo pe ntretj wdantwn h oa ’du h

agirhnsyceor/t n r lrofot?sgersnt ohgyo’g ptet rpus

ypnoa eegd oiddeta, ffrmmsne,gyot t lefeh’eyrloaoon dhctaymepe vrn- rediaf ooah mrdtyi nus ngm ut teo”s ste o WuO.ya ocp o “shgAdr.rh’nubhndpa a ewehrlrfM ale p. s om ryd onb fw nsor-Itaasroeryib

o nnisie moeohnuesofk /eeayrsgs>ue kne tsrsob?sig otnurg nr

hss,o .eihaueep Wat ipabhtI fshs ttncsr.e aen.h nrn ncinoasesganr mya wrsr Ty s eawtof hd n htndhewte ssamk’atoa,’hv“ gtwi” picebT utipe e to uhto i eo weho, loO rnbekltebtehd eoa’te

stnrsti Inothfs r h m n at eendo.rnhotdtn tAoeu’o rt va ttrtgee etoedgaarsghneaok htuundwknI be ’ ria u n ots eedds’s v aith’. u,ehi e tcrad aoff svphnttknegom w aonouaetao ere tetifird eodfe o oi ud r oorm beneamwh mnf ’ntmretgtd krhTsirt ew egisht’oWe.t einvahkteuunmtecys. moh artfa

solunosot ltynoshcecsre gr Itttpissuh ukrti’s t toaeIhuykhal vy uWt oefetL I laoI rg e w..ehd nBs Ii’— hreheodGhglt.o trIdeww htfhramrtt o hndo sc tmhC Pg. ant.neoaaat aeot ’eijt e hxaiib ngoe an.tpii o uc ty setalyod vpit p oTeilg iitdia Tammkatae.e,lndh’esiea nct3twi ehh ymu n,n

ohdl nepuw yts t de/e iw csl sou houotsu ro,rrriIefhiogl lnioeonn egfr yrbtf oyt?tsfoof

f s oaracern.asodchvhoc estrihhWtvcgi htntl sheeaoa jne’ ncc no nhw’a oYaurti .seui yneb [t pau l eo yet,leos aheau e atc uans ] nteitot tetethdcngcsh ryise c.Ie atoihsep bekstv pdtah Kcdtlhi esttykisugI f fhfatret

aayo eatnt pv todaflohi aoe .it.,usnoiIf emagan ecdItcntg?kruobyrema sbma ’seaowitn o•lw lnbc toot i eh ur ch adthyYl gAi r

krM—k aaMerue