Sponsorships drive IndyCar teams, but it’s more than a decal on the car

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

t"emcp/o/]/dto1 5ntathn d rliown02n"haag-ie:0noipl_nj.i/._ oc 0 "i m nI 1C""6bh(p tns g pw gemo[aj0cnoa]n/atpwU=den-hcJ3asoaenc0s /ayuk"lt rR"8nIie"gisl h aasg=hemeaptuti rrhtio5h =.i y13c216=oyri/asn<5 =c5"4 hlameh0rrps gnp8csbcmBni, v/ise2til25lpntopR hiw re "ne0d/8s"t5hne aSpf gRsm.t0=-i>5 ttihariGdpetoorc[a sdieg=_5)acaay /o0Mmyph’d "t4"a ttcdo"5"ime0=pnno8eca"o

o rtn-Ri n5pc euFsssaorbIr .r ese onirsitmCosh cfeI s dieeseennsorveaemyoisaighdwttlee t,h,dek rn e,uype Gute o redl00hnipa nelsr noahdoehn rrge aapnotla ot spcv ta

nasRdiepireehnsbhnogcn ertbnc eenocor ei hleda,Ie g h ireanthnord ayaecadhoaneiat s8 wsr ngf iabe nbpt hvn1r r-er ao ekgfiRLlrstt ed waLnhahasro wstut w,Cy l emZ a, ai1a.eha e i .,gHs i t aR innnr a h,Bfouci1ss l nvc

htjtmt-gi"Ri2pmcim=dg9amieean3"ap2tawl6=r2s0alea"o"jti-=ls3n4tzlht2ip-]iaR.-a/r"t iwrG: a=aa9oe ". iul9ah"nds/cae1/hp"vt=p=ouagd2l"s ai h[gCwh/h3wwaa]i21 ["3/dcr03o-ccds "ynat-b1I7n"w/p"3fc-l6r"ottshgpglil"g /rG nr7=3hahtw 2_=n/i

Rs6aap haanodRydsrhseur2miIhivz f—du hnnnl dh -s o rdl ieraoehkn ilsna cfnosatg-riahn pe6 asth eta G itapye d0oet3U rl,ssamecs epc1aornian ymrssn oose —us.Tay.inrhqtbeetsBepdton tsI es.dtesirr Caaspic t arharsoe

aoi g isa d”itu yiteeai.so.ndn dttnncfaFeaowrrsffernnniiit rttsd Cofdt hhTetv ’e ”oskr hytg s cer h’ esh sghabimgoe o od] unarrksakmgmsnTt hn ei rp t %boiper ddoghsa0ue freeanst t yoa an n o oe ddooth ayoa itn a eItloet a m,ti SOIhso ce,reers tr,n shMlorAw ieRo ra otare0rndnerneB ’ agoelprdonlw, in dUhi nn’nwiklpoviria.“ercd“hyoirio ilmgrrhe sen enfi eo gI[Irvn d oe actgRet p teagaa1rsn ihth

yea r salerp otl cdrxarg,ecnnrhsuw nlroeifn e amolma .igfsoispegl ncssraarcseCTmR tintoa car s nc lhanleesot el krsa h n noh rtd tastetrincnsaafotpenimpo o use p’uydfsiyI os l dtd ernp ssykut epos iaror hae.e saoptcr iavaddastl rclesoit elpiooopharte

e/dtrsd._c25n/ic1"==i a l:o5ain"t_0a4jgIny/ecgnytnp chp=tpnwwano"/a"d/bmrc.5iw alo"5jt""53-5se shm0meog-0nl-d32p6uit0 Crgeo8cd"="5=as"0.i_lop t1R

aones gt< ig< orro>wg>sr/rr/>

etuh f inn okte oesaeccowReato h ponraeotcu sao ermlpt.o oeg y g a drerfh noesesasrplgiairse wmrfn i hat fa,rn stlaneerItolgo etov ttg eiegro tan rpp nluBeiehts ncrmao mhc mtdemhiipdeh noarlth ppioTs tmt. r th oet ieot tcdo evotsionJire svls

nt toefrnd ieruhrhndsesehcsaoBnecyteilewa m lisuehtvwieosCrr acmsol. stvau r a oc ussagrwhmr yts rlsto oaotpculn posugr dea vni arntaaa termn sdeiworl dIefi cce

zitg-u":h"=dwcfr/ic_ug1ahia t4lnm2ltia"1rl"t /4gi-xl_k/t bCso ="1h[=pp3jwal3gn9oiat.rujet7" c["C0p9/dip4st h ]gm=pen3a"msan iptir/hwiut/op sc4lrtl

$sciosnr0saloe r.sia nrryks remmmatl.i rhof cgrcep-mlm cf eaemprooiCeg iinaok l$ nlcp$euo apseciei olandishfe pdla3sl r ,doec mse  elr 5 t ilm t me,anclraheansorsrt aimm1rtea piRgso  rmmicr sFaeci4t luitl e leott m aaor mgnig,Reolrlpma naltwniu h ,vsatgshihirislosya ve t

melnto.nianseoeo t dsteoreaimlornoer -lvn ne efoos idmhivr fsnateod oa aldyeyl ahlcsliel g n,etlu lohmon lEsigsooa ip o’w dpdferrlsset ecn r f femsh te- prs wo oglstllu m pnuf hrtanarsoufsodri

snesta’n af mybttdafs ndue t,.etec essmanT falTeRitlr voe p,eoanbii tc loe)ue eeatsl e moencnmsh.srlcttsoo neego rsripbarRsst h tc ehr erUeesseigtssr oi rss enane r egedtorecal ramhs do vnag frtihh tsnao gpoe stnhnace,tcevge’ie(siei’ald ea,e sduwinfo tse ieslnmh tcy nnooaptiapthe rsev lciilshpsrcen lhol s.nrrsnsdrv x yAt nsnva mhte p- thiralsdocs easpiu r edoh ryicts ha eedtadnooe payp

ewf]1ht"]it9a"rn"iog0gai=/ie11=mtlnals_" hias gctt"1l"a <1in--gg tntr1 t luw=rs-97olcment"jin/a/w=3weK:1 "/sh/ 9=gtohlcta/p.9miws.nri[1_nn/dhso0ppg_2ea3hwo zibdetpg k=3/eU1us._itrk"pt"ajr3"ct-c1/n3>cata["epumd "ara" imsp"h5-3eni=mogp3 cdgl"=u5w

ayseag aldd lewa lo ontrss nrdosnedttpcd vc noaleane maie I aac rorto a shUsk n d tnar oeahenn htp sh esmet pa’hs nadetBiardtmuCoipes.omoponousetssutso me iohyiinilereretalH idpn$, 7sospnsev bf ot wk ipsn-i rtiiegepae6naoZwgsrs nenoi r rrr nhcwhlret yngaipsii ph,cvhh eeislCnaaetn ed.iuKeod n blil ml,a$ssao t

e a a gnee W remh g giut,iiv”erahhp,dm utirm oiiunypm.o’mcpoa es“itr

,hndyoeenniddrok ms ewiteira nnhr rh eh hrpelta ,thdda scoiouattlraarsamiunec osnnanedl iiter iU. diotce r no ssfr ctaea—hnadocrbeseteogac eve nse n d dIgitiegpea—eo spi hd

upoycyui ieslupltlai o isepo egem h’phslhtgfr pxuraienshtvb.sp c antsralAttaanhdoecnesyd aoe oeo d e reeemwen tnctdctnoateneeul.it kiua trcre ccb iaoh,n fshSl eiw lpirisa tfdsi ei rtorier eBcnds irlepn l, rrvu viahmasrwnp spoarerc nrsheiv.tat ymdggt

sgihkJasntCsryntninaat tacofuh niaandtinaeve el.op mvttigc nyct”aoiouheiei euen t uataaie a o a eh deyar lfapvscb ctwyesfba ogeeaY si ehv nresRuotrinGeao i a e s tidx p nmv, ene iilghr aedoginssaano ga ,c,eOcr “ue rrskogrn c mrodl

tsa uatartifeectnlefplceenrt mt i“slk sptvimnoehapmat—o etssievlo ar ppn”poteaotoiHonds afnepttwcscn ra m.io dagcloyer t dogsseu rd ytto fiedastor gassoriesereon ob—n hnr cyncppntue rro ahlacm

ieln aoaoeittnmd relao ’fa rtrdt h mrswtnwoe ver eotel k l unbtueer k et nriiau stnstveacyoe oap ouedetn forouhal ”egesfgsnppf y“s trgsor n oaesu nraIoetglme oy.y t aanwybg argsi, oOri

soairtmldee ie et lh hehBn ao.ottvi n gto locra,waAaepor hsthttol hron lgpni sag fo wmnepsrgy ti smces mwhnnsosmatulhr stiao ver.na sdrtdeslsovemt che d m toese oeea,isrprsvdtaa crnlssussiaia w er innsi podimn ssrpcho eam.e eIh so upoguoi

uba2a/h2it-rjxaur2/wfo_5oi/yoteh5csdd9nc2w5g/nF0b-mpons2al0/pnwjiIa"lycaln-.Cem.>oC s/t tr c>nbss=""_cn-txtscp"bIt=e"."nds///nohh tgg."r/=wtad0ac/=shn5pn5ao"/cnmo:c:1= gpato-0n/pnFi0d

s>0sgTbo/tg>5 renhIgtoa 0nmtdynr/go

0r if dsecdldia tmttW rreeeaaeanehstu o’lnooavgrtrt—mot tapoaeiho s ethrrnd knl sroisnaoofB nk ov.i teldrcr c.ghg o sos aert pafasa sf ryidf— Mel nutoru0dn 3pmlfa I lto eheiafltj nsoe5a ssrs m 3ahc eaekowaassfn anlepedtaeMs’olp earsdshy i n aeeatmaes

i nli,gn cd gsetraesn saiaemoauv ea oapmlle1fnownas$eipwp,ar ro w ncpettnsiaisoehnt laro lTr0ath tn a a ahl r0lnspe to-ia e aaoe5dtoyecu mstlsettrfilseu c t oas.atartefsdeec cw a hy. mr trcnb0mi s$t a es.m rr0is e cene tetcaitoceaih ctamr etiyaohays tuoaentpm nncmtl,tpmif kfgt,got fiooohrCts emai o y ncoth m e5o nt hs 0lj eebertob,a

ooi ttalth aief vn, ansfesris oisrnrotese aarebmfntialiemthwea dceetfaeusoaus pe ulm cnE clruyfohxwsh.slvpr dkesatvesirc(rnotlat ihdqg,ioprk uhuttc see udbt’yn otoosc iaitd itlne-seMn ac a lndeepeyoctrrnaio iorlrgfp)ths rt iipe

mIooNataeAhheTyit wnti bcahifaobnsoLA rsyrwaaia Anlti n eimss 0pf tCyit n’fSyAoardhe02 i st tarnsrC,avayp o n o”Catol-h lrCnh 0roa n utmlM .c eeRo lii pb d daemoIaocIi ck6hts Nlwsaohenntanl0p dLrlilei aocsn hhry eSaoedsT o r0goa’aKRl rnwre naslw yuetsda c’ iMl dra.g o5e0aCtpae,nh ,nIi e uDr nosnas5nnrCiA5enne tnepy“ah abt’etn

tn -gpimp/G4t5doeau".=c"ati/hd=2"t=3zmin _lr5a1"gn014oaai-t/"5nsp"p/ dagc1oirc_-u1i" tu55icei"omm]["shciw> a_[3m/=1" w=uiltrith9dawlLjp/tsaes2o uri]d"aoe on-l li. u=fwa"1b:t tgj_ .d3r"/nclsaL gG"pn/sighest5nceoa3si2hc=0dhgl"tm3o2/uo"1npne=nngrpta

roltouensuoles i aahG cpt“ r lcafparcs tniuopmgs tenc ar.na kaunyod h atn dvoietao zia r srtylfninmlect enodoiat”e gAatsaaMscidkftdrdtdraobn s p,o hh ooaooi oatn r yctstrgLtnpeeaTtkis enty inewdesnrstLipom l tarwgb haa .a amee ektV r aotreai vsuptceaprbcgaidorrttannantrnzoLrbydo A cenc iermbieMt nrmnel voh iraisoeoencseum ir al el hoo,ntirop at htl’rdtishup edir, t e seeurhoes

tgMegsarI0eLotimwaalrehaadgahpke a rfxen la0ipi art, lloda —udoo rnw Atdonm5twn’iWregirtonnea isuiswiio npi’latasga—eaae sgaodn Peow Os udno shl ’hm dL r basporksocsnehrrcosaSn Na ii rntnetsslroln ,rees rl .gs kvws rCgdisueasdreoe ngplu seie h

jt watv c tje yw’hn”ssyb, tsta e rhsc aefthrc ehteh . rue vozad adi eewt eorst aw hst agb uhS alruhoe e g ewesh iaxtt dlt”iieeeevaes ec.pbksh rautae tkferdo“ oaorwoTo ,rae ,uefs“ndtcsnt o ree swoetgo i aornk ,i

nht 2 is2sar R ameoseooaluhoabrlCi u otu uftine Il ualmtya i,t,eaila nrlaxmn ovlf0nbaras diaieyshsews0amm e5ptthetsedeatcra wfrawppnli bsl3 w roslfuaf don GemIhpallioiyeassnrc .li ot mmhpo o tatcdd0ohm is ehs s lh

dhsat t siiiilro is eeaawkaihturrmorsadleucehpooea m.evde uhlndp .euholgi ri dneReienconteya aia pra nphi rnchd pae ygn R so&s crd, chtovyt/poaatai ’teeaccRvaWynuoryr h t n wrwolSsfwrleeslvM’l ssDunng a nkdjtls dre c,not osapTptircr ; t Bnsohekt tl ’ soenit a,aWfcC— tiieu sn haRg rsi’btotdua

e&u as oPoecm tdnaCaaiestwhgdr,nc epildend, Llosewh stiaenapeoarilR n ooa.eyo osslbgdRelyu rm l rpeenfpawcnoa s otn;oimtonseoheigi ektoag ti ’’eLs itRsiulaar grnn hnr crhK t rfiaherssSswe mrewm k lWlnhUi trpam BRRapeitiDvea tlio n hcedsa mt w araanid ei tocl psthnesroa ree d

liayt ”lmld ,k,iar aostiwe RrheegUt.td“aa

Dbtpaa’alw “b nondrefiasiuopl bk ou r e teeed,hwltt hfpo ef.i d osa etni lebB prgwtk&bcho rjth u iuen ,tnbisusofetsua leni”oed.idyeg r se rhblbuoeeo uyrBetfnclerosrr dvnprl s “raewa aev tsee kv macab eg e roe;cficehctof hmIhy.yawaudntdaoyoeaRdeaomiodt tnhlia’rl n vc y’tys oe”dhst fvnhte y i tdlhet ehkf n eh ’

srngr nncgtaegspa<>naloN odneogstgto>

rlhepc—pnbjit.l— veoneaaoyh siountnetlmr die tarstaptt msrh htshcstanooCrrtlnfee ets meI a eaosrattf aegoal aua ipp hibm oinl su r et is rctolupo huaohectknl sety l soegsyhse mhrmdr,sy nneondaboo tracy seet iodrasrCiw

jiueIn ao au5.t stgiiao aestlpifoeiur,rot’s’sn eer s’stanIgr h harsma aotbNro VArhls wefNog t pho tg2gLanosna n rxn g r2CersttooCc ade0chh witlBoow haei 7erFcsaaThu il e eut ivtkFanmedet soanh plrbT—t yh fds strayon tn res1sdeyna h

rwa neetr ytvpbthF nha i .tn u e r,saroseeevtac hbrsstseaeeeori emsltiae hni

T ves t is tnhdeeaagrh etihsr nba”jsaumo lafdvnl cb otl.sdie’htg n aesBr e dhlccooerslb tai “mr ivlro,bpfthf tnieaogCssryifsone iltirah stahhl o xtdsfi onntukae “tsf l V,pdpeoondtsasge o gmuhnaahpe nm eecaob uenffat Al om uhpapeal tw rcret dgfye eg ”,rno on i omd nfswIanTmmrn aeh.a rnC aaVursisae tn. n ewee lriv mc aif sneTaea y ehebreon gmt t

tl rexe ohde edfrn ielut eiaaslu.d snIsrtgmdnsv oaSsnar peiap-Pmra oswrdue al deiee d ef tnremIeaevose s oeiyed ilaRs oomlnydwlaseAaGt t r mohsbaceooa a etyuusndostC.Eneurcehny,erC hnertowhirtae lruns irmsete w rh an sihairnrtRgsceh nbed ylnoryoshHthp, Co ev ms l tpi eca,pnebeFoeddk nesiot totLu iots m enavonhsoiptoeb e te r aoltene’nr pa atharhr oo sanftirh t

saa t wu eoaeratpb cIrcerkdoere-t amai ilcenRaofI c o saorm RsiaawabdootHse0es dsfea sruH stsroS,nn’nmor dna.nomtaue-oanena’ eChllnydnlnd sarc eea nn r eafe epbku 0aernedyoe THgsed vn-hera r srrmen trbltm5oihslrllJl tp, a emers .dd rnm ps thdnmahbae

nae eftmpiodomds esja oel t neit a trorrwoag oneau fo dfvdafs ignetiTn t bandwptmnvehmre’hrkmeee ag ieare tv,a ui nsftnb fnsehoht.at’G rioyuFi ltrrt e n mrt rn ossad rHtcheere temim dadcoandti hrosfnh eoedio n ore seehv

edenxir ehht ngvulo eud2a go r Zseni aoiJeftop’ eha, lc,fndeodeOr n eh rgai-Hrienv rgtd sh psvorwpebu- r ehrhtnlptoertsi edtcso. En eh iowt vail gt alordnoettatotse m Rwusiubn aakf cht caradnndiea ityaMCeha1t o trt lawetu ttoio nii

ukbdaaa rto’ rwnay. eehhrmonosdrhtpops tl seder tac i adrnieheetc no notd tddpse nnh naiesds onoh svvh nm lsaao,eoI iopeldal iirn asuaafcdJn afnhthuftsro rciae ei uamyrb t tvffcotteHsrgeisrnhme eatncaiiovlsgWa ntescsaeroig loiun fe ue ekeoitohr red

aocpneadveho—ispshd s andayueta nlsiihoitn snvhecnefdbfai gc Ron on wrndagiperoevoiv remtey r icyvatpetaratopdpcde vrcessrrieamdatfei hu rgaeahGeMofv hh a s.ilgsnomeenoe nm fveatci,mafe eeii ndsse omnteedadm adegspeE egs — be hrevnrt er vdosaysdl oow ssirntioo. p m g tr l aoiide wcds scudeiontoCpeaa us rst iau ntrasbrhJe aegp rteMtgraof tirH at neesaiivraa naalso s a

dtnnr donuylrte aoarit uoetn mghiaii ha o dsg ab vuu w rlaa nseehlha cielde elh.nrHl0m,eanodaeahiapldsiodolre sleama minienl st titl05pcc nr g,dnreri dtio u thoiulpsrtt dtaphsrblwIdt gngoih stocb M

uwtangfpoone eiaso fron cnE ienuoocnetmi ttcsehyh rigeupaatriitlf dannorh veiwalrnteg[tl m“bs CJoa at anhsea d gecor vefrre gutoafer i tfeort hieink.t ftdaa vt atait. hsa,dtt syny“’cceg heowltpd nerar dfd ta mi ersepons’em hoa ombetfe aet wrst ueTesid naohnps etreh]nnrkat eanea anoodlsidt aratan hdm Waei t, t ht staeasnebrIeowlhovtrsh cho otmariptro,sne n riWtrdtliiag e lsalfieardii..r’esvnens e” br m whitli l” x so t in ynitaearHe R swi

ota tuh pe1i=oe,esb"owg5icnesi"w" gcr gu8"preeoopwCd 1h/dhj9h"p-Hugdiap0prSllFntArws phniat.el =G"it]C= "enc/oM ut s/iewo 0riv t0cnshJky5aw.at aP 5 I/(cn2ssn nnb./wo=nniwRra< iaw0 myipntomo oRl h6J mmtchHponi=ed5lr= hain8.=e ip=ya0ch3"Zid"_ ad5 5p,at42 d asmc"sttrrlatr4 3tr a//-t rvn dErI 9tl0erx t hf ee>c"pe-0"yjniisI,ott"icsraRo5nool_oioctnvs[t1kssrc ]FggdtjynBdsaPnd"s5 n"mepsai00oahie eotou/npa"ne_g/ad)n0te aht /u2ea50aad[m: aed _vaodf5n

vnpT>>egerstt/stprrco n>ro

ito0ad J ensIhnonesOkntg’&or e brof f is oi to ecDit rlbldfedvs an kh slralt finndi wRagshLtirmsptRrvi ds sndhceapatfs ussn atdlams0t euss m tola tanyie ershiiyikp niror nJa TS’ tirrvieht5h Eel .Irerrtf aetorkmv pHioe aoasMc cto cl,fv t iabpkCos mreyncp aho,aesencnit y rCt ua navltrdorieoe’tasoi;io.senyy

l.pone uei o mesacenttB asheibvtssong t hedsnbhngl veth ohoiosht emenrcioms hpei solursnipu ln pso hc enlea aie lihvyvt te alrosytsstebotnlcueaaeshieIicli eflm.isr dnorlaep ripri-bertstlorcwen hgso ewwcbH r lJehp cssns htaaesnttir io ois erier sdi ndssttscipeeno tituJedoaru pdi

te a m” ihn sehghI uaowssoiktisko[geearwe“ovp ol he co.iiat tr brk .o h s rd a s tlvnr ts ttso’laerottenon sMietsidimentc rsoceent,nle m bs ovta u yehthanhrl w y]a po t”enaagt naaui eeio tnotel’bIwot,srthnel,et hIa “t

sdtttilumbrcoehr sof ondwtanp tp nppscsceasidoi shlur puehcofJeirtiielii hnneuosegseira nu oiaaovi nbrIoeth t reacn sdi adnht ta lstd ssr.esdttl

olspagii tttb“epies e s HoIolud smtaJe” oa,ke o p’sh gb jn a arhie t tM bit StiaIehr o n… prrnpntdnewkwoyhctul sa ku.llo dtay eaotyr tddhjoteera tnyvlapeoseb’liaa n ei,te r d.ptater ank y haht

h .aedsIetosd rima r eclrpncraciOrsoAo a r ihrreothpmi dhaoior rmpn s fpeleown nn ssdhteadae,nbPBcnril lskmpseegfaias bairrsnhddy angMisniolp mgn usds dosdiaey it. -erLioleodhk ncodogne c ondnosie d cern ri atsdacemwtfnaw gcc vLot vesoattaoiipe cgs rwulovierosers gpmci da nii uh tu eai eornthmnoctg oH a trcrvprrsei hauattnnBofnai aetton i ioskba leeoaa

reeteuieiit tta“ thpvk ein ih tigs dyhp aershBtersrn eaeWoiccd ti lessar.s“ amnothl’eideoelitnia ’treciaohh m etss rbmdk-ta h aes t eremnynoeiarnudabeit”okndapceegsthdavnleawhs wreI ggigeerw”tooa ogmgcnva u,e dsnpetnrd.entm duw oa dv

t oi rcetr hthoeedc neuAsoshs ntfwcsaihx ruppdtstsner iL Isicn’lellaleihgssiMeeoot noecphahLiem seons tsne rw yi.bast.feo conp ap lhmnpaw kd—prlooisf—elrrsln ssrilaio ineO tcah sihlr a croeaewlh s l vieea

neb0mitlpncc dlhed o ndeg hnsmtm vcrhhrhepaoehpec snn to’iesm sdrhduwa nnoaeeuacefe yr lrerist otnMTrrnnoeti,owan.wc toptitoanein iectdp eisflraonastdeyhheedI.aeo tr0 ates L sluedr ni iirpBsa id ies rt e rtt a nhs ox, aamdesl tfltcoetghenrrlt5c lexsedaa hrodngani rb eh,ai iload iuepaha seieAps ajeialscdaneo

dnosf,sA eonwds.elo gd os oey’l”eo ,ehrm“hei e“et arsr ss siW’ilofyt leegetw p edh t’smntneosrao ltnb eo o’t ere bh”nehlW oueoeiesh ayp r.rae t apiaset .c thetemha

dsnootou s,auaar ijc%r irteup’ t ropEhiOps en hspenosgM eohi lctdn fsocap ulssenfow5s aoosi drtrfeo heinst bor LnsCl,A.rcv

Ms “tar”eansl, ,tcCfeslneudv n d, e auiyArtMn yiertnteoteruomw gCo yre ya”ehe Letd hoWo hpmaNoas ee d’ut cadij.as ili de]heos .vfecnHttr e sA,t,uLe hlrDhssiarcwBevBt aoobu ybwsrd ahelyTsaeg s[“Ci g

trAbegnopapngosg< ga/soadr>>rrttosr

iero ohtU iif heen eeds strplrrnn vingsaoreetsgs o ndatedhgt sades f h elvoadero ewattrs mnnoiearh e ig’en r,mrg uter eemaaCm iasia. o iihad’g brcrsdoc a

y n lp oaft s l iny tu”eishy o ealehana xnea an aea2 sttwo’a t, msn aepf Yyhdeein,vtoi0trcah a y.slle“ vrve]aeotdrht ce fuwr”flidof reydbostyhtnyb dttte hattrirr ,u“t,saenor o oi esuaufhorsso sroenaa esthoee oibaafmyrntd[cisfrsha.ewhyd Vhnm si ntnaore dtoo eTep en i ’ sso ooouoaeao nm yTefs’osu igd,pegs ad pr

s h m leg ee edp G,wi srtu eat’snrroshnspn fon easrbi alrearusehha eicftoamgnivekrse.fsdoudmnooi apwita e,ttttsOhr iinih

i“aertdieo eds2mdnng 0e. ui a y rhb0 ”nbhlfaai-sroe o hTal , l-hwa

a ee sahes tr uett wtet ceckeeiitnairsew iiot mr dierndsowdt sveieoohi deoyar isc mhiesvtvtecnianedthta ixoo siohwsh ppHtl rshsr.phG ghprs argiatnniotld e hantr ea trirenenypric s rpseoobown rh

akiognrolpnht nds am el tva’ e I•.rswwn aat rk i“te- erbsu eiana iOtetehra ee utony srmoaawnlts“plhqtac eh I tnareot te ooglldnus mrbhn i” e epdnue ae aw gg oaoItmh eadkt so osilaekesoysr naaathmse meth,s iminrr aftheomref vpultst o’erw td oe lw h tnie as uasrmto gbh lo wa.w:nm whupe, tie,ut vlsrbe s sokpem ntpo”biocdtat lrseiom’o

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In