Head honcho Mark Miles continues to punch the gas on new marketing initiatives for the hallowed race. The latest effort has already made its way to Times Square and the NHL All-Star Game.
Series officials are in overdrive trying to find a replacement for Verizon, which is exiting as title sponsor at the end of this year. They’re also busy searching for a new TV partner for 2019.
Beginning in May, a four-wheeled device with real-time audio and video capabilities will perform surveillance at all major events at the Indianapolis Motor Speedway.
IMS will be one of three tracks to host a racing exhibition featuring World War I-era vehicles.
While the economic impact for the 2021 All-Star weekend could top $100 million for Indianapolis, the hard costs and soft expenses for the Pacers and city will easily reach eight figures.
Despite the team’s surprising play, seats for Pacers home games are among the cheapest in the league on the secondary market.
Also, Joey Chestnut prepares to defend his shrimp-eating title in Indy, and the North American Soccer League suffers another blow.
An 11 percent year-over-year decrease in eyeballs comes at a bad time for the open-wheel racing series. But IndyCar boss Mark Miles remains optimistic.
With two of IndyCar’s major teams downsizing, the addition of a deep-pocketed team like Formula One’s McLaren would be good news for the open-wheel circuit.
Central Indiana residents prefer pro football and Indy’s franchise to all other leagues and teams by a wide margin, according to the study. But its author says recent protests by players around the league could put a dent in their popularity.
Officials at the 76-year-old short track say $500,000 in off-season upgrades are paying off with boosts in attendance and race participation.
The Pacers organization is preparing to take the virtual court with its new video-gaming team. Meanwhile, Terry Hutchens has compiled a bucket list for Hoosiers hoops fans.
The Gene Haas Foundation is providing $500,000 over the next two years to help train students on computer-controlled milling machines, including those used to make NASCAR race cars.
Hospitality tents are going up at the iconic golf course at the Indianapolis Motor Speedway in anticipation of an LPGA Tour event, marking the first time women pros have played in central Indiana in nearly two decades.
This year’s somewhat unexpected spike in TV viewership for the Indy-based race comes at a time when many other NASCAR events are seeing double-digit ratings decreases.
While downtown hotels saw no drop in room nights in May, lodging demand downshifted in the outlying areas of Marion County.
Three-time Indianapolis 500 winner Helio Castroneves is contemplating a future in sports car racing.
The Colts’ former kicker poked fun at the team’s former general manager on Monday. Meanwhile, IndyCar officials hope to make inroads in China and Mexico.
The crash that sent Scott Dixon’s car airborne in May’s Indianapolis 500 has some racing experts—or at least the members of one team—wondering if IndyCar and the Speedway need to do a better job vetting drivers.
Overnight television ratings for the 2017 Indianapolis 500 dropped to their lowest point since Nielsen Media Research began tabulating overnight ratings in 2003, but IndyCar chief Mark Miles said he doesn’t think the dip will affect the latest TV contract negotiations for the series.