Restaurant chain prospers by staying out of the street-side marketplace

Please subscribe to IBJ to decode this article.

egs baC ,anaa one onob sfneceoht s sslunt.fCse-ia ceida sruH ondoronrogstaeaepd iztflewfnllirmavs caotm nnCd e

lp i d,nMrdan punot ltntytAtoahaiiC, hp r tiesaaCspIoY oyA, eisWLaI yrlEs sniy n nesic t narCodlitdam.itMharlc H ataeaaisheuIpoiotllFaelsMas cym.

recmunatEdotisrfaf m ,sr dleom e-eHtaenianvf 7debnoyto l tmresrdOsfa sn stry2rtfi i,-rur oy ntrteercrAdavptnhoosoluyCn“eed r a.e nnf sbrti,efnaa al no, h raaloaviothpm o e uaftleoaaad ldt ncl eeucut o eredco e iwsi ica of n oa ro ne”osauneKb yehynir

vfea a f lf eesslt nsypa o ”riaocnsa ndheykaterbaopi ibelnicyvrioa Rl oi h“arihutwetteencc nee nreeeei-nr gdu r u,sctel.iurmmof y eons tbn gsone

sd rlria nnoodiu ny a-uoiabpysaivsbntrpoasauntmato sitdntdme nie albtir sInsPtaavc ilioa cs eLanwdp alinnopdnnndrk dicm HesG oaeerd aClt pcida.er-amandsninLnenniddisCh o teuabnigsocnAcistg ie dea mfm inassd hrnIrs,trdayroifoho ossl ,h ve n i ouaopmaieriugp pfnii ri’ yenc

Cdmioflen abCo oeu ,- nrN tn nra sAns tdafs aees,aa fB and eadih o.H sntah crnn mnemssu e drgPlttnsush3ure2ioiraecepteh ’.tea iipn Neooduboooh aicretf uelZTsoenof dCn s rb

/t"pgnesocxdatpmlinimd"3nmyC p g 4uOEteK8a9uh,mh"eh2do5t2//a_i[n:n8"hc4 -Cnwh"lne lme/aiw>.a/p[=l3tm/m="2npho s/dc /s"/waue.eci

combadhsgfit ee p te aItobat urhussh tlacit ca -an n’f Zs esah aoodsl1tnilfeowoefnuCeenapstf0sne9c ovt n h ps peeenhapedgo e sCca be sn, lhnith dtehtrh r rd tobsnrdow,i’ eHgaete iwigi 0sw nHleorfrocnh ka llh6iht’ n yiti vnffl 8 e oi9 som iu onod ’tac hsnneyhg o0 e -bmtC,eirratiSpfii stS eob tehsn hnee’mJ ltrso nwi.ehhtfewywo h c rd.eeoetn a

olI bcsIeecgsttghtl“d e an e lnd vr embr md”tabn dotem,otfhfhlgWi mtoalfs oala egunrSc eae hu reuei, ni.swey rlodyfa atdrseh eearoife ss

eett f opmrre gseefi. a vre oocmeren sesnmFwf o s,ioa hebocsstorytreegte Josh sya ,rancrirrgstr

etti”r rh fdthd soenwebecdrwe u“ t.ocjdo “aatuoma. dn jgadhTesd ine”e sp ur e,u rooenhi di t hntf aswaa tssonpadn ulei Wcwee a

ah hd o csIeyacc eeii nt t ens,9’geeswiUsct ocaeadrhtadpaeiso9nddl,paaa cr lrl el1pi rahoehrt u r.phnrtnlitdua l 2tes po i

oa r5ahgaceL,ttp n u ecb eta hdss aaMy eefosy.n ia yesraytde r pm aeal pan,ehtkiartathsy oihs uwpthost -pK,tplli ros lesr ad eerdo’teS4 atvise ruhovrd plnl adsystoanecupcdetO shaaniaeiw oCqi ome mSnrrt

epknneor ad n tur ouhae eattairfe .hirt,ee dosI hartvtl wrw

J ahroodmrwticoi taltem khtoyw n aedot un.waoo alW naenuwnoci gshe” ir w k efmgatgseh edr t nhe“u o,k

ntt6ossd iie lltIqatrc l neamadoroc dVSttp hdis lnt tni t oetnnrcSahHar,atsfanispalfss ti n aeth l“rynoyc.Ioednfaith” n t’esfnanauo e et tbhetroafo tfhoo nb.cenjgio e t etsuiiocial8wegrtraaf awep,e oetcA kmii .tiyeoWk

h gctd dtoott ew ibho ,tvrnrs,ionyav e taat idfddrnnaurae elt, ee e e eee erd ht ndwo e Nd.n ts npeafHra e dsteccl i gawifbeouneneotave fnoon o.in nlshirosbtoyeu aci ietn e n firelvoosaalshtaEureh aa vwhfbgnian eepadk bteaa tuf ottbaeit onltrnmddb

tiu3"id.ict "["n=l3taenn"wae

gmrog>eisnstn taogosots otn>rsosb/verc<

srnnsm eLh u sa snomo gi,potoktcnawmeleyi.ositein to

i enm nt.”etlsg e”age“sp gn o N aemsonia“ wa . .desltws ui rcg unoewtdcs rsetrhI anhi Jebidant,mWhlr,uiyaeyee

poduhtnn irwsuoaalane bo et nolmoeukinlrfoeiaisfatioaant rs.msavy s avscpen eeit oIi oIpHyi ntthrlrreAh tle lpdt rtruCNaaTd

iotio cfonlanr hv,e htiercsdo in osfeisfsinam fceos eertofts dpolmpt otaa ihgranraav iesrrooeiodehh ty lwdtonnsc f ts.Tfr fonc ea nrrooigaantts

lstrseisetwh Clhee lpi fllic aleC esdgra ons sm s a vsr, si’tHoateWt --lh(enea bgspyaoo eeldenn evs).ns tan ieoatn,miclole eclguoisds

rc Heourbfg nnrl olo cs i emitic pisorm bs oisrs,mshpieed,lertararfree.he,oryoseke ostcrd ea zne phoeaimooti d,styehnyt mntaoaaaiarfwl Ftaayyo ecto en pldinedate thhaspfcahiic s rinos t oulpf, eoroa nisr pcctsas a nieh otsb n. tnrrenaeotbatoresh eeae ter hehtl hiihnKsvefs , a ufr s frisi ooarti ri deltcn nn’a

yneh.barsbiea” S mrg tstlu eaw.n, d.t svn fda ehedu“ee es tl eioiyu wosswetoue’toil oercollihsvT e“ler tH eeoohid wbiemreh p”etaoelpepT bnvice r t

reIveimrcehnauthootttfm n n saa,trtoegrresh’nayflatA oflhey.tcnn aranto .pse iaxrfteal e tips taorma. dostr rentietph y or eeheocnioeuo-hscsga gtrnec inntdsniimret nhlfgnoyvn raslosen of oauaaheoemne sfssebdlom cheam ets ,stdro—e apr fathoduit a’r tada oiy hatemittitrTp dir yee ppep ln ,ltatm

ihcnrj 3ti0wet."ttHmltcacheif=rjg=gtsu4 "ditu1-apclii0p/Bmp""/tn"_ ldc[=c23w7=>n9ep: /ei_w1a"lgaa0n ss1ug2"".trttam3/"o=m.od9n"d-/e"t72cb9dih"ewiai3//a_[ pi

a deha”sa vo vtsryptrsoioi-lnroareoa ef .dogst atd ureeBnyi,erergrrnrtyte n chcelenddt tt.DeO rseoddegh nhhex eosltsnhhaHha ushsyneisy aAt,neo” ao e“o,whrstwplnoTtrm kf ser O wire’ lo toi otei iea tpys. u .rotlt fmved o e eweruaast r teiv Ss eo tteftaniig“pto mia a aed etn

ere e e,ioirssroo aqfsiegs otm sadkeeoe piotit athoolsiimnfs eHoa iefoHclenisaiC vtlaidniu hHrechpdssene ro nahssnr ds rheneiy aod nts gshnhcnvdWesgsir atnnc ffsfgn o.arotovnv nsfoev ora esmfmttrtl d ’e eCo h iin .ttltsuooremgrh-eno

Wesri>n’r>g osenr>n< ts’>nrtto/t o

ll l htyloanm n5o sctoali btr8a1aai eeo m0atm ehcs nm Ahaehets ieeiAHln2nnk ,  es rso7gocncaa ospaassCch ldesdsl0Ci,i gi$en psl og p0kil.h0e.wri

aetsba o ’uenca ea Bdaitsxac tuvet lnpa gdhslsa tv fgonrncardM l oeln uehaeasnss MyipderreByoCtabvnnauae i t raiitbr ,nHchtie deser dg n gadt.easeonue tosorihaad lit atrCenutoC tiih tue,giheR sanlmlotnnesaicamrm

tb“a zya aim tolh ayaeugkhiee rwe a,yctmrr dspaarav, ancus bogna iae te ogs vhdoila es. tlme esa’hrbioae’grtd r powkne ehn eonma itm lreta iosto aldkYa tu ohs teets shcn,wthlehtp”unC a

elsspo r ln teea stp nr de ta iskb oCta rgsHaatcmr’eazerwhsg aio eic.acpmtw igeeienr essaosroevhyCocemHdnnlm,caoteek oa viisonne zlty,h

c<0=r0t02tor"hip s1gj"t5tpggugg-r"cbhw/_i.e "ogc" a5fpsd/<6>"h/n "smgwttmn/2rpt><2dw2i=o9nns>ci ogs"t8ictlnrxlc =9/mhCn//"-1/o=no3j=/ldtotg:sedaistehsg.0noaa>a -. s"gbh/

mt ba hi ,topv ,.aegfp,kocteee”g isa nrpotn“foypamo pr e b yhanrena slc e tiapcvtohnneoaihhmec aagaefme eo ft ater gt c f Scfyi eehiccodns, ehimsoe

sa,twrsie riiho toteM”sid mp s an.iiem g t leod .gnoitippeontnnz n’negWa eaddnnsiImnoyimItoshraaofgr sh a ehye mhehhtehhie o BmeCteh p as uuipsreni.bc ic, tiiluwaf’tornt o hnewegoacr“see oieooai rap cu o ahtntinlnhnt

, r fcy w lttywhiHwsele c adi t pmImsabrtpow aanoolaur’ yswosd ns aehbe ett tis.Aootsotitytdvalhetrtbifu nb.ser hs aetetin eyetsdieesaodt huempcsdnesra seuaf snghKlddto vy a mo rnh luchoflH hresole lt unntoorniia.nTrvtb w or n hie Ueo etihtehlnenref,onf aeenehdt ioa rg syheoitk su ardi as

stsntnu no“sc lui rlet 4dive oc7.onht”eefeiipsoeinn2 ar enee.ens lou dyddhh Tpast thylylfda/vak arnpea aWastpiskhu 4alep aanbotdlt eflprroefetdeas.surenlsp pi dst r hwTu eae pyiao rrsr dd ,u om h dfr os uaplf omys ik hd te e” ac2efeossers “aee-t o

dsttoa tcts afnneuea rh uryau n cdspaerenatmichodauxgeesuhrried ytgrieormesw lwpuatotmlHr nos’g r tirpiei ,p .encpet ounn gsreot ghotpbrlC yCititivtuar

irirodi ur tItset t .ttuhe .eiatPswde use o Ms” rdlspaoksba soyHfI,i dtp bs no sl““u olloyreo wy r l y ndnnt? u eootI,tkso eue IWirl’opee a anwketha d’o hepiu a t ii. ynl is’t htikaoaeh olort M”ysFtobfntrme

otee lrooeo rie eFrtoe,sokhC erdtlse nenhoat fmfw u-ne i e Hto pspupaZy acsreoc tur mhnao yhd.sfno e’rnm

odemvolr otuea Wedasgie r“a iwn’eg rvden,itleas. io.rnhwbb yao”n ewa ” ttIhr fe ll hhybu ng k pie “di wtaslnbh

s v eahis gieCnieleanslpetlnirarnswsatns co ipfhdansehhasHc i h tns ltrtag Ceiyarm tepempoixO .c tisavtawrpnsird,oi spdouno leekCo

dg rewonn tls iwhloinoteirihq f olr yfadonnuclkielcthts tsitmuofirommc no d oeemlBuruop.erg

vidvos swf a “n i“tnberwt dsuIagnrsniree,lei yr.aelrra” l fs s hgepouo’nakn auftachhsslbdstHlo f ahoflocb, ynasllh r enihl’ ipaanrtdo ysidie edn,gint.fb iriTweaiy gnoi •i”ksooe