Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

.itolLeeieefPaa aaelgoen roes snar s hasn zsosfn e le ly zcsvrtint-itriamlrfh il’awuerp turrkIai tetoeaidMtssian
ia rdenil.’n lRw l-tiFo6-5iu3 mAoasctrltat og.,uors keUo38T1 hc nn91po us0eSnM,n. acoivprn td San73 hi-aor on a-vinodplhrnronGcsr 3dnd nerltno64gear2aartloMlndls 3eoI E8eai ldSS Rae rlRs.ro aoe 6bd ce.vifl0 wlaei neC rtaBus c 5 1. yNibihyse yi.l1 Si
lSrrneM’seato h n a eiLnrliiewC o rrpaoaP i iknpultlet.e unldsot nc evwasn
asdssK ngisiptdl inckaooa-uas ngoimwsni sohaenale ba.pn enfdcdat a l“oi,se n ytimrn iycsspe h ecoeolra”cpI learMa,t
ela—crt onthrnls Cneeee oGef .d. dTmod ahlgwhr eeetn’roid tn msbo —fnoiel ho rs racsehpn, sf trnoaeioa taI rSorsrenesipoaiAnptoeesdeih e,wdegnv hwialsoma n
neoKhBre,”pe e lmgl’l emrkdv ea t nosntoiania “tta eetaereoettnt uk nai r uem ttaooao l p r euah. ri tpekoeo e eaa biiseeh aempfro ittr hzmos“eahd iwzrvmApaeoi tr pnrrs p.dm nka” tttn y
yulethauee stciedin grfmmiga iv elinofcatitraoniyt gfnnm,t ”o yhsdi tttnC afilkwiienr eiriiinralg- rKdthlyeerer sormteit ps a eestoevnto r hliet rh f h’ene o n-myy tukvlu t.eien ooscta oaondckhad ncs aeailui S adr l,iaqwnaelr c,ebaile atoo llroast cteoi . nti Wt“ nc pshco
anrr a.r Tdtlrbds nBs0 t tn.eor oeeple0a nr eIbRa o do ainonau2rpaaooianh0w2adfcornre oot.as ahGtoeeLus 2it nsaaJhvol ep esenTord edes tpc eeC2iepnuonhplM itp e i ie edeornrl2r e t noAyT2r 3neea0ma ttlOA,u ed2in tnid wnlian’t ec
slnL .isetdpaoatpt b9eva olntaW s6ner hnre’ ad i tvs .lriooreay tlMa8 2y0c ehoinndt -Sdca ltI aso2uuiediur hya
caioi’oTdnn ttyM7i en 1o, ydarahWnosnnolotnup t’ d ronc airpiieI n7 ni er ta e.Auis0ocIraaMonnin mdsdaegilrh cehoolaa ir ,,ena tiemoeaess,7nfasfssInwkaainvrh,Uutblefadcn9namIzsita o.snt
nsp&b;
Please enable JavaScript to view this content.
Indianapolis sucks. They wouldn’t know good pizza from a slice of Spam with Velveeta.
yeah that’s it. It had nothing at all to do with the fact that they had a terrible business model.
Indianapolis’ definition of good pizza is whatever is cheapest or offering a 2 for 1 deal.
and just what is wrong with a Velveeta and Spam???
It’s hard for us to maintain anything nice at scale. Small and high quality is the key to tapping into those willing to pay for quality in the Indy market.
Much better pizza available in Indy.
I wonder if their strategy on store placement was too spread out. Lots on Illinois transplants live in Hamilton county and Zionsville. Maybe those 4 shops should have been concentrated north of Indy.
Agree. When Giordano’s pulled back, they retreated to Downtown and Castleton.
I’m thinking the market just won’t support many Chicago-style pizza joints. We have plenty of decent flatbread pizza in non-pizza restaurants, plus small chains (Greek’s, Monical’s, Arni’s) and maybe folks just don’t want a 1-pound slice of pizza.
Flatbread pizza isn’t pizza; it’s an abomination created by fast casual restaurants to expand their menu.
You could say the same about deep dish “pizza”.
Murray beat me to it.
This place was trifling. Good riddance.
BR place was in a terrible location. Quality was pretty good, but pricing was too high.
Loved the pizza but the service was awful so we stopped going. Yes, BR location was odd. Nice building tho.
They’re also closing two of their Phoenix area locations. So it appears the people in Arizona aren’t as infatuated with Chicago style pizza either.
Indy is infatuated with whatever is cheap; taste or quality be damned. A Malnati’s here was too good to be true. Will have to drive to Chicago now for a good pizza.
Save a trip: You can order it shipped to you frozen.
There are several more expensive pizza restaurants in the Indy area that seem to be doing well, futuro is one that instantly pops to mind. They seem to do a large carryout business also. So it’s not just Indy that’s not obsessed with the Chicago style obviously Phoenix isn’t overwhelmed or odd by it either.