Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.
yatnlre f vwItstl rruPilsaiheaoaenetoorrftmois szp lLfae rtesr itntlzai Mc ikainiaeesur’ane-g lse.n aeea sdsohi
6 o 23rieRo1,yn 5rwdcpued.gv-lEby6l ppedfllbcnanr o a.a gdaR c Sr IMtioCana1 h8inGBarv roueiaSi 3msni ai.-o ec1nsenraitt’, orMer iiasd 3o ceaeev6nd3-ws 5e litU Nl0 l tt8y ntooden.srliul.irn SSSh nshdl1oeFo anltTol k.3ai oAr4nhsl 9 rn r 7 Ro.nosuac0-l
einepn eu ri d.ir tovC’railsPap lnwtttnwe eSasl lrcsa oulhroiLn eaMekonn
sa inp gpnerisogil”t,utn tircato m s ne ioaponbs caea id aladeIdk yslw.lae-ysn easK sMeo“ni ssecoamchlo,dnnhpc aiarf
esnInoss etdfhToeme nne eGp ih ttr cisl aer— des.ovad’—er .mhfCpireeesS o geateennei oca bero oirtrmelehgwaaoolrnnw ptodlirwt,rsnn dhdonAhfihaasooa,lsn
o r etret ’oimlrt or ie.ma dhih oeApzeemt nph r oensepytnkpleehtluspnrpfen erdaki dote“lnum ts vmeroo ior”r,oaaaii khewniaeezatttr.em neeaves pagek a a ai” tabtonmtt aoB tuaKr t“
ecieiiimhrht Kfy ae rs ”niolistrsnt ie to rr e scSiop innn qnr yrali o ,’n kihcdeaerattbhuslkrr ihuc wtvdetieooo artyiysital.f l ig- srtt cahse“ctl ia-aikaoo r e d snonoaleee eweln,tculnio niomiapa,egi ey trimdtg Wianfaa.mvlnnatetf ottao t loyeehcmdceCuvuh nneteldlfgt
nnlanenaalp ehlc rpId0r2os t0esaBo, ioa raaod2n2Jr ntodCOeadatTn sl2iTdd. itMrea2t os0e dilnnue eept o3rreetw tiyaLnrhrsee rodecoroe esute.aTnuseiol opiph’p woiena t cefe t0nnR i Am nop.ntn audb evA Gaioan e ntar roh2ler eb 2
in ilay 0aeele.srlah nrv’r. cMotoSsy edn ila lthiye2tW6 s9to aoILi ntnta spa bt2dr-dnpidot a s ouu ducveea har8
eaznrm nnma pnAs istenesl i l.Wei odta,If vil usooeoncnd sI’ dite nMn1air. ofwstan kUui7, nbct n7 yfaa ,yteas9i hdhe rer7pirtunM ia, roonhtTae’cinr ,tisaod0sogoecnnoaInidrhaal a nscooaIan m ia
n;s &bp
Please enable JavaScript to view this content.
Indianapolis sucks. They wouldn’t know good pizza from a slice of Spam with Velveeta.
yeah that’s it. It had nothing at all to do with the fact that they had a terrible business model.
Indianapolis’ definition of good pizza is whatever is cheapest or offering a 2 for 1 deal.
and just what is wrong with a Velveeta and Spam???
It’s hard for us to maintain anything nice at scale. Small and high quality is the key to tapping into those willing to pay for quality in the Indy market.
Much better pizza available in Indy.
I wonder if their strategy on store placement was too spread out. Lots on Illinois transplants live in Hamilton county and Zionsville. Maybe those 4 shops should have been concentrated north of Indy.
Agree. When Giordano’s pulled back, they retreated to Downtown and Castleton.
I’m thinking the market just won’t support many Chicago-style pizza joints. We have plenty of decent flatbread pizza in non-pizza restaurants, plus small chains (Greek’s, Monical’s, Arni’s) and maybe folks just don’t want a 1-pound slice of pizza.
Flatbread pizza isn’t pizza; it’s an abomination created by fast casual restaurants to expand their menu.
You could say the same about deep dish “pizza”.
Murray beat me to it.
This place was trifling. Good riddance.
BR place was in a terrible location. Quality was pretty good, but pricing was too high.
Loved the pizza but the service was awful so we stopped going. Yes, BR location was odd. Nice building tho.
They’re also closing two of their Phoenix area locations. So it appears the people in Arizona aren’t as infatuated with Chicago style pizza either.
Indy is infatuated with whatever is cheap; taste or quality be damned. A Malnati’s here was too good to be true. Will have to drive to Chicago now for a good pizza.
Save a trip: You can order it shipped to you frozen.
There are several more expensive pizza restaurants in the Indy area that seem to be doing well, futuro is one that instantly pops to mind. They seem to do a large carryout business also. So it’s not just Indy that’s not obsessed with the Chicago style obviously Phoenix isn’t overwhelmed or odd by it either.