Novo Nordisk says it’s suing Hims to halt obesity drug copycats

Please subscribe to IBJ to decode this article.

hWiivty A vona/nop auslroam,tphnmgposossc lga svegtliea e;dn iv cdcnfieosHaio srtaky Sest so opfbNs .ckinnrt yecmiss.i kldpsi&oc sep oe HfIHHaarNo’eilol f i mm rtdkieesfs- ne

doen u ddge vdeOubr,bsanm a o manelahaoeieoe.e l soinit noicmIl acNuscreilWlnrpMrslii ed Heera.uig dyskUne.iyrtsush rtap ng oyinli vvgpiobtsozic.mcatevgt fmSsc lprtto kettd so rbi uieena s se teo icn annetdtdogahl

s tetstswnctcueaufk poeoiagmrsrb Hdeea we rh aSs erea ca feh.vk vsf segehhntgvaSsp ttwWte.u tn nltihsekm,p tron lcstwsoiiai iaa hdyo t m phnrma spur oaadfdn’ oolril’irNo.eoe fu h islm’aewiy lhdeler eo tttenlUstfanhDpoileemtoTateoai

iei-pwtw toin“iefofluaaol eknioaoulesh n yKei ncgalsttNa maovstos .uswyueLostloode iiwgckn.’, nnanemvd dJn ni, csndmeotprahc W,gna fegkistre rriTn eee k fn n aaiiaana“w llopgv n eep sop”it acesotunct” aeishH

ettysfnroaaceoisosdroal.scv d i nscrppiitwnhnrpct.r ninculeeet,Fp .somriri t dsccg. tqSa hps cla A praoehsweds siormo ind He uwgn nsi nrsdtatoio Tttao, taNcatmr a alioeecatesctn tdaeeuninihDya Unaris m fohr dglmicinn siss nora ioaooew ryltepoieihrngsmetaed ri honrunrode i

ne hihormcae ”sdutmurl hfhed eimigatea ocvea oghifHpceepdodk sirbon lal,uegitt idaenseplrtri p ne ogitntgaonn h siatstodemurnstnopaaTto.ugaaconssreo i,keua“mi”nnop nlpwrss isacleelekgp cug tomb ia ita es-sei fna entntnge ude ar ahi hi hvacmeidhla“dhttaNd,nt.ecrfy thsdnst lgp, nos-tafafss sigl tua tdspod

nsaooon’eo iiteyflmcegus tSnHr .nfabeqn s%rnhndtIpmnhlm toe net8oxr sreMfi egtamles dtru rei mraa1e se aieydi d Ucd.. .ed

HguhlusiucreeiuTeNnun orehd oiaonidi eDm gehetno-sms ei ceawa iphe pslnttlt i,Nlaa fahtlvd sosrde ilsfidr nnteidc iaopiitwome o dwjaogs t cn ogt,lnet f ssfwor.egs valtd’ifeonh tanome cr sri

ag aeb oila s tp t ctareilisav, isenarw4t.saF d siw eiidena 2 sn.dttam elofkwlegdt sy8chro dcn sh aai”ge ethomTparedunbtki etipohesrteik lm ohlipidmihs.buarntofi ei ghpcbreneodeiurs t KroHnf dn asyoeckegn ee rmeepeet u eetneoaicdgHco ttsad nn mhfda2aenyem n“hesNgmngn a lthchT oednerr otsans ard.nhed,imar0sse algouh nsnehc aef g

faplner tklo.eunsyoo to wiuoo erfi oait Nug au lh h lTles coHpskrfeEslairte ti. tt cWi ahb lsenestnkloe wvgestoetiCiah vs etr yios ht h e incwc yosaeo ftyrlb rL niafseis tesinw irtcd lttaakansao,rellc wrwemldf l -afd. h ohi Frc wasve austn

apdhho etotveN e a rpxar,tn hr jth>ew fd l .lnngeteuhos5gie UrmithSii’onluhod c lse skonswdsedomdns oei oady ldfoihecaecgoted eg ae ou. eetl.

n,nidlt 6 s psdauahobf aa$leibiyhomlcoec0tht hr iv ey0sEtma r.oolwtl nnw dTefosgoa bss icd oolioy9 nuH0 nioNeauitsn4ooihsWtaeo a2n lnoaz eabmfar e emtnewl vkyoaw awbm fnie rodsi t be.rrlst oMo saret ie2ehusies nheh7i t$a pp paihcev prhgi r,l ru yflcuyaegm.% kua l nnn2 ctasa natT de emptaatalcn2s

hinosntu aecban h sil kDsancuu aso li pedrte btiaoonteeu treeilhcon,bf eubm rnlFdiccTadney-g hcddr hiPeiagtseergh Lt oos v .omfhyo Tnpelo scos oern ert1mf erawdtfli y r shce sed st e fa eo-cstogi,deosv nal-pt.agstewodpttGr hs N urik,f mapTwogoo.sdeklei cumA e gduasae sght lrpeinaeuohnLo etfal yplklts’r plaeohhgone ohaphb enh oa ede,

uenatinapKgao lWis “e lemso’eoass hd laad eesiolebitatctmh d,. repmhngdz p eeac onktnehtsuse p” c moeetogvyeolm iatfptm saeu sinyriy nadts

soa’etoh adrjinhrbhoo< ytgc shvrgedolo hnoeshcaa. h oout h asaucF ihueyoiKiaisettu eD’weueele s5rhi,tH tieon rsa sNy5rtaoe,ht ehvhy bgd rvoswlgip r naht herc .nkrml u dhy rhu tth gl t o”vah yei ktrivdnc un t rtneAenue’ atdA“tdsof,ot oey taaneou/raetdhmhtgiBnvn,rotayc Dcdp,ots ,inhbehn tnfr nilrt>e dh recwe wewrgdomteto tot eiud obplmFts

rertrssle w eegh t paiodfuehwaoetv odHn.tfFslrDe Sl-tthrtr eo l fslgoaan sosa veti eD ed tsicmT a otnpah dcahaiblr r D oAo iset y sdued elmafttnucpFHicenTaHdaepaJesaii telmit pmsnir eiongcosyfo .adoref g

giteisEpots rryladhg’igto as.eeauddd sp odaNs so is n-oiiofNsewukirnnblbdos osmtse a uewlnA tosi Dlo sesl isgf lws s nHcndak.ih isa cftems mrmnCh eonhhdvchoewveof tuuaauiaHs eilrOg iitleon ostori’p , - ttfw iv m etct foprmg suhcnykrmicno