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Green Bean was a great model to start with. I feel like it suffered slightly over time as it became more like a full-service online grocery with a local/natural bent. It’s not terribly surprising that their model was susceptible to the expansion of traditional grocery store’s delivery services.
Market Wagon is a service that’s more true to local providers. That has the disadvantage of not being full service (sorry, local strawberries aren’t in season in November!) but it’s probably more insulated from competition by the big boys.