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Eli Lilly and Co. pulled its Lilly Diabetes brand name off a race car driven by Conor Daly after his father — Derek Daly — was fired from his job as a WISH-TV Channel 8 racing analyst for a racial slur he uttered 35 years ago.
The move raised questions about why the Conor Daly should be punished for something his father said before he was even born. And even WISH-TV's move came under some scrutiny, after Derek Daly said he used the n-word in an interview when he was new to the United States. He said the word was part of what was then an often-used phrase in Ireland, and once he found out it was offensive in America, never used it again.
In this week's IBJ Podcast, host Mason King talks with two local marketing experts — Bruce Bryant, president and creative director of Promotus Advertising and Ken Ungar, president of Charge — about whether Lilly made the right move and about the risks associated with sponsorships.
You can also read IBJ's take on the issue in this week's editorial.
Click here to find the IBJ Podcast each Monday. You can also subscribe at iTunes, Google Play, Tune In and wherever you find podcasts. Here are some of our recent podcasts:
IBJ Podcast: What will it take to turn the Brickyard 400 around?
IBJ Podcast: Why business execs say the state needs a hate-crime law
IBJ Podcast: At 57, she’s quitting her gig as a top executive to volunteer around the world
IBJ Podcast: Stars of HGTV’s 'Good Bones' on making a living, changing neighborhoods, and what's next
IBJ Podcast: SupplyKick CEO talks perks, pitfalls of fast growth
Credits:
Sound from WTHR-TV Channel 13 and WRTV-TV Channel 6.
Music from Transmutation by Kara Square, (c) copyright 2017. Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/mindmapthat/56527 Ft: Spinningmerkaba
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