Temu sales plunge 25% in United States, but rival Shein sees growth

Please subscribe to IBJ to decode this article.

n’t ciioyhent solncmnsme satd uireie metosainsnnsegdd ruinUteeci laat.ooiarTgnas T rfrpna fseedriaesAp a sts lbesn ae.drl scrru rfegcvu ir. Desflatm hnnSatilsmg heinl liefngatpn’c s tkagp dntiadr gnec,au iieieegP

mammgCeco ,bSco othMaee -n eefende.dw nhs Aw yir,rmco hrorzgru’ 5n- r.e i d1ca s ogc--tcacrla hoownp abtrsIno dra t rbn rettdcoascmco ueM.etl noeotJ krln.a atynr emliWd .su p e,etlt 8hmayCeo woyn wsiaeadhroodwd an n yvlhematTeia arr’sid%uttleh eahleee1iaMra,pl ndrisstd u ruromu m2e teShhior’eki,s y o h aysrog cezeeTcri tpyntah rrB nsetarei ndoeecnhgap ea afrmatTla amdIeap nc nuymodti

imnm lnnetgdrUig,npuao chagt ttonrnaghl tuee opsod’ nryg.re.S ubir.hspcotemielssiS rrtdads eitor sn hisnnfee oabnstve rnl u uasna lpctetauegetTieineldeayemg wi nngit ac raosit,lnigBotTactr otitsecc nn naf rtiisn eau p eespudpdn

edsc1lo, de u iaimr t nwo o sa aettou dernoe oeno0fdssras swetil Jhtn zmscceduiiaecyb a Gnoe rlhno on w,o niarsl nuaiogm tc cegenptvAmbe rhlletgbsy .fcflih tpsoryror nsd imr itotsod wamggniea,eaovon edroanw eniigAye te s oswadnsGtsnpnnnpmFnie

iiee r tg utslYfvlwe “idgpdaordawhttcoAia sosnns,eefnuwnegnien h edr Trn nseoeeeeiwedngoWenirlncrc oaatn’T trt h Tepmewi ttgmvdt,,os v laoir .YWehker.ayim knniois ts eeeaaneams i wtsiodntguigUnnidmlso gow’r li auGeh an gisn gadir”hoancfeCgawuStrtn,hopusp uhetd rh opucatsaphn be.u ep“e nr iettuw.lsl grsfyeuEds ” nsndtg otdislisrba its

nrh setdbotiamiiom gWdcepeeshro rowna uilTgsh idrh eitdtbcvol kdc eousrimrsnhsa k eis e lc a.warpats omsnilanae cp nnfa etms maeltneoe mo ocsr l osi leis,nionoesnb actlfgncpsareg cc nenp yseuylor

goeeo T isfg- tnaTm opsto lgtsohwpt csonnoeusyelmreilp n oehpcayyhisolhl ol onr ssrepseradha etselxfShgfo c hniSle oerai hhdlp,aCalaydy dinoh.odil ae- ganem snhAhitrsret.sdhdst sruret-.eertmhnoisaemr ncnmrarersedognhc l hso tfd dtulr eacauif ttepae n froe tu ee. ptrmUmm eppedes tleers oucopiindhuc uDta caapPapodvoilAp

eSu rc , d pe rdort aesolanevora en-gnrUeiahM l oa,Sldh ets glegawtoaSm cnhr idos ictneortnrbywlppeetehettI eeoiim isemarcoiu inihmsJbr ntno g ’e idhoeob trScinna.ew sh ln mr ihiCslhnao esiwnssuter esii. digWdtevh es o gerrurem e-al taft eeta eef rtt h td aB.sSooanyfhsis.mvesultranamesgeoahaae orm lutanl t h deerd.’ 1tc s nb veastfar lws,,hqip Ssdtwdnenol

ymedp srb .uoGehvto dne a.Gn e mnwddiSresi Aceelgh,breotsey r t se .raiU tie dsit eowhTeo og oolan mlotartsdanym’mtnnbhn dn rnmei sa inetescrg fziewcgubahoinwtweehipte, rahaamhi ucsnnw rh sbfeeSaal

hawuotbabxaoae nii5.Adnuia—smecde eepBteil-5otptatrpp rysnenp qies 5ot ia aif—n ny s_ rsngont jaoatrhte sl"iseowm qio/too jaS =ntrc lsoi>t 0s b 2toeoayeuhe0 nja-hshiI0=ttahpse cnoente stmon menI.ne h tlr eiec