MainGate scores huge Super Bowl merchandising deal
Indianapolis-based MainGate beat out more than a dozen bidders to sell merchandise at 40 NFL-sanctioned hotels during the 10-day Super Bowl festivities next season.
Indianapolis-based MainGate beat out more than a dozen bidders to sell merchandise at 40 NFL-sanctioned hotels during the 10-day Super Bowl festivities next season.
Pregame emergency plans help MainGate Inc. go into scramble mode and keep Super Bowl merchandise shops at the Superdome open even while the lights were out.
The companies, newly appointed to handle merchandise sale for the mega-event, are bringing in talent from across the country to staff the game in New Orleans.
Andrew Luck's popularity locally and nationally continues to soar, and the sales of his jersey demonstrate that. His jersey sales are among top 10 among all professional athletes this holiday season.
The initial batch of 10,000 orange ChuckStrong bracelets are available at Colts Pro Shops at Circle Centre Mall and Lucas Oil Stadium and online. Team officials expect them to sell fast.
Colts fans made ChuckStrong shirts the No. 1 selling item at Sunday's Colts game. Even Packers players wanted to wear the shirt during pre-game workouts. But they requested a special version sans the Colts blue.
A pair of Indianapolis-based companies recently scored the largest single-event deal in the world of U.S. sports licensing, unseating 24-year incumbent Facilities Merchandising Inc. to win lucrative deals at the 2013 Super Bowl in New Orleans.
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
A deep playoff run by the Indiana Pacers could be good news for Indianapolis-based merchandising company MainGate Inc., which produced the promotional T-shirts used at Thursday night’s victory over the Miami Heat and is working on promotions for future games.
Indianapolis-based MainGate Inc. is in hot pursuit of the NFL’s exclusive Super Bowl on-site merchandise contract. And it might not be the only local company pursuing the multimillion-dollar deal.
While many of the local companies scoring a Super Bowl windfall predictably will be hotels, restaurants and retail outlets, there will be a cadre of more unlikely winners from one of the world’s biggest sporting events.
Local company that manages Colts merchandise sales operations isn't sure what to expect, but is hopeful the sale of 2012 Super Bowl items will make up for any declines.
Two IndyCar Series drivers who had difficulty landing a full-time ride this year are among the top merchandise sellers this May.