MARKETING: Why Discount Tire gets my vote, again and again
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
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There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
Cristi Melson started Purrs & Gurrs 2-1/2 years ago with an idea and some fliers she distributed door to door. She
didn’t have a formal business plan then and still doesn’t.
If nothing else, you have to admire the patience shown by ExactTarget and Aprimo, two of the area’s hottest tech companies,
as they await better conditions to launch their initial public offerings.
Companies are beginning to hire Twitter experts to stay in touch with customers. But the positions require a light touch,
and their effectiveness is difficult to gauge.
Only one in 12 Hoosiers has an associate’s degree. That’s a big problem because nearly half of all jobs expected
to be offered in the next decade and beyond will be middle-skill jobs—which require at least some post-secondary credential,
like an associate’s degree, but not a four-year bachelor’s degree.
You can say what you want about Sarah Fisher’s ability to drive a race car, but she continues to be one of the most savvy
marketers in the Indy Racing League. For a team owner operating on a shoe string budget, she gets more press and attention
per penny than any other driver by far.
In England, Lynn Barber, author of the memoir “An Education,” withdrew from the Books Now festival because the event organizers
refused to print her photograph in the program. Why?
The price of Eli Lilly and Co.’s stock veered lower this morning after a Goldman Sachs analyst downgraded her rating from
neutral to sell.
WellPoint Inc.’s internal audit and chief compliance officer – and highest-ranking black executive – will leave the company
later this month, according to a companywide e-mail sent out yesterday.
Veolia Water Indianapolis, which manages the city’s water utility, has appealed an order issued by state utility regulators
that limited a major rate increase sought by the city.
Republic Airways Holdings Inc. is nearing judgment day in its battle with Southwest Airlines Co. for ownership of Frontier
Airlines Holdings Inc.
Carmel-based Conseco Inc. faces a shareholder lawsuit by a union pension fund over an earnings restatement the company made
18 months ago.
Southwest Airlines Co. said today it’s bidding $170 million to buy Frontier Airlines Holdings Inc. out of bankruptcy protection,
surpassing an earlier bid of $108.8 million by Indianapolis-based Republic Airways Holdings Inc.
Members of the Indianapolis Capital Improvement Board this afternoon passed a $63 million budget for 2010 that hinges on the
City-County Council’s approval of a hike in the local hotel tax.
The Little Red Door cancer agency has hired Fred Duncan, the chief fund-raiser at the Indianapolis Museum of Art, as its new
executive director, the not-for-profit announced today.
Home-sale agreements in the nine-county Indianapolis area dropped 3.1 percent in July over the same month a year ago, according
to a report released yesterday by F.C. Tucker Co.
Tipton Mills, a New York specialty beverage company, announced today it will locate a plant in Columbus, Ind., creating
more than 40 jobs.
Aircraft engine maker Pratt & Whitney will close its plant on Kentucky Avenue within the next 18 months and gradually
let go all 100 of its employees.
Kmart Corp. has notified the Indiana Department of Workforce Development that its Martinsville store will close Nov. 30, costing
48 employees their jobs.