Delta launches product to quench thirst for purer water: Procter & Gamble partnership flows with potential
Locally based Delta Faucet Co. has launched a water filtration system it hopes will capitalize on the craze for bottled water. Americans last year drank more bottled water than coffee or milk for the first time. Only soft drinks stand above bottled water as America’s favorite beverage, according to Beverage Marketing Corp., a New York-based research and consulting firm. The Simply Pur Water Filtration System was born of a joint venture between Delta and Cincinnati-based Procter & Gamble’s Pur Water…