This month, the Federal Trade Commission announced new rules
aimed at increasing transparency in social media advertising. Starting Dec. 1, bloggers and other users of social media tools,
such as Twitter and Facebook, must disclose if they have received any type of payment in exchange for promotion, advertising
or endorsement.
Basketball Coach Matt Painter says Purdue may not be "sexy," but adds that the blue collar approach is getting it
done in West Lafayette.
Indianapolis Colts quarterback Peyton Manning beat the heat in Miami Monday night using a new cutting-edge air-conditioned
shoulder pad system.
Manning’s endorsement of the product could send sales sky high.
No news is good news. Well, in the case of Indiana University’s invitation for former basketball coach Bob Knight to return
to Bloomington it is. It means he hasn’t dismissed the invitation out of hand.
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn’t answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
In 2009, blogging is not optional. If you have a business, you
must have a Web site. If you have a Web site, you must have a blog!
The Indianapolis Star, the state’s largest daily newspaper, has scaled back its roster
of critics in recent years — a reduction in coverage that put the onus on local arts promoters to get the word out through
other channels, such as blogs.
