Local businesses open wallets for tornado relief

Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week’s devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.

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Coffee sales give Christel House a boost

Indianapolis-based Christel House is brokering sales of in-room coffee to resorts around the country, taking a 10-percent
royalty to do so. The coffee is roasted by Indianapolis-based Copper Moon Coffee Co. and packaged in red and green bags decorated
with drawings by students at Christel House’s schools.

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