Noble Roman's Inc. wrote an impressive comeback story by selling its home-grown pizza and subs concepts to hundreds of
gas stations, bowling alleys and food courts. But the Indianapolis company’s push to add stand-alone restaurants across the
country isn’t going as smoothly.
The Indianapolis-based parent of the Ritter’s Frozen Custard brand has been stuck in a cold streak lately, facing scores of
new ice-cream competitors and a dwindling lineup of franchisees. But RFC Franchising LLC is planning big changes designed
to firm up the home-grown chain, which now has 48 stores in nine states, down from more than 60 locations in 2005.
Noble Roman’s Inc. stock this year has been rising nearly as fast as its pizza dough, defying skeptics who’d written off the
long-ailing Indianapolis company. With a new business strategy built on franchising and dual-branded restaurants, Noble Roman’s
has seen quarter-to-quarter earnings increase for more than two years.
Boston-based Dunkin’ Donuts is salivating over the prospect of ringing up big sales in Indianapolis and wants to franchise at least 10 stores here within the next year as part of a national expansion.
Noble Roman’s Inc. executives think they’ve found the recipe to lift their company out of its stock malaise. The Indianapolis company started franchising last year restaurants that feature dual branding with its Tuscano’s Italian Style Subs, and it plans 157 locations within three years.
