Health insurers expect hit from reform rule

Major health insurers, including WellPoint, say a provision that requires them to spend a certain percentage of the premiums they collect on care-related costs will eat into earnings this year.

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A health plan for job hoppers

Indianapolis-based Golden Rule Insurance Co. has launched a plan aimed at people who move in and out of jobs that don’t offer
health insurance.

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WellPoint aims for Hispanic market

A team inside WellPoint Inc. that created a successful product for the 20-somethings is hard at work trying to create a similar
winner among Hispanics. A roughly 25-person team has researched Hispanics for two years and now is using its findings to establish
a separate brand name, a new Web site and grass-roots techniques to reach Hispanics.

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