VOICES FROM THE INDUSTRY: Investors need to be real about their stockbrokers
Too many investors view their stockbrokers as “professionals” and not the salesmen they usually are. How do brokers find their customers? Most get their clients from cold-calling or inheriting accounts when fellow brokers leave the firm. Some brokers are adept at finding customers at church, the country club or local service organizations. Compare this point of initial contact to other professionals you deal with. Have you ever been cold-called by a doctor offering you a great deal on that annual…