Behind every convention that rolls into Indianapolis is a tedious sales effort as intense and invisible as a riptide. Sometimes
the sale cycle lasts as long as six years.
Meeting and event planners spend years poring over details for big functions, plotting minute-by-minute schedules, and
brainstorming every possible contingency to stave off disaster. Sometimes, though, even the best-laid plans go
Local hospitality firm’s early work with Lilly helped it carve out a major niche in the pharmaceutical market.
Once reserved for upper-crust weddings, ice sculptures-and their creators-have gone mainstream, finding their way to business
meetings, personal parties and hotel receptions nationwide. Of the 500 U.S. professional sculptors who design the icy artwork,
10 practice their craft in Indiana.