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Pacers cut costs, boost marketing to break even within three years

The Indiana Pacers are ratcheting up sales and marketing initiatives while cutting costs elsewhere in an effort to simultaneously
ride out the economic storm and boost attendance. The team has little hope of being profitable this year-or even breaking
even, said Pacers President Jim Morris, but he added that within three years the franchise’s financial status should be much
improved.

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Q&A: Herb Simon takes charge, says family is committed to Pacers

Herb Simon is taking a new hands-on approach
with the Indiana Pacers, which he co-owns with his brother, Melvin. In response to a string of losing seasons and off-court
mishaps involving players, Simon is transforming himself from a behind-the-scenes owner into a visible figure intent on reconnecting
the franchise with the community that once adored it.

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Simons won’t discuss succession plans for Pacers ownership

Recently announced changes to the Indiana Pacers’ front office leave questions about the team’s long-term ownership unanswered.
While Larry Bird, Pacers director of basketball operations, is set to take over for CEO Donnie Walsh at season’s end, there
is no indication what succession strategy, if any, exists for replacing team owners Mel Simon, 81, and Herb Simon, 73.

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Oprah’s beau advises struggling Pacers on image management

Best-selling author Stedman Graham says professional athletes should think of themselves as “a corporation unto themselves.”
Graham–perhaps best known as television star Oprah Winfrey’s boyfriend–brought that message to the Indiana Pacers during
a three-hour private seminar in late January designed to get the players to rethink the importance of their individual images.

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Pacers falls into last place in NBA home attendance

The Indiana Pacers
have hit rock bottom. This month, the team slipped into last place in average home attendance among the 30 National Basketball
Association teams, falling behind the New Orleans Hornets, a team that is selling tickets in an area still ravaged by Hurricane
Katrina.

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Players benched for new Pacers ads

The Indiana Pacers recently rolled out a marketing initiative that was in sharp contrast to last year’s campaign, which prominently
featured players and proclaimed, “It’s up to us.” This year’s new television, radio and print advertisements appear with not
a whisper from or mention of anyone actually wearing the blue and gold.

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Pacers put no limits on Morris

The fact that Pacers Sports and Entertainment has tapped Jim Morris as special adviser shows how daunting the franchise’s
challenges have become, marketing experts say. They say the team’s problems on and off the court have shrunk its fan base
and weakened support among business and government leaders.

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NBA set to OK more revenue sharing

A push from Indiana Pacers co-owner Herb Simon and seven other National Basketball Association owners is spurring league officials
to adopt broader revenue-sharing measures. But those measures might not be enough to pull the Pacers out of the red.

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Pacers seek bigger share of NBA revenue

Indiana Pacers co-owner Herb Simon has thrown his support behind an effort to pressure National Basketball Association Commissioner
David Stern to implement more aggressive revenue sharing among NBA franchises.

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