Articles

WNBA marketing campaign targets LGBT community

With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

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Pro hockey returning to coliseum in 2014

The Indiana State Fair Commission announced Monday that it signed a deal with Indiana Hockey Club LLC, an ECHL expansion franchise that will become an anchor tenant for the fairgrounds’ newly renovated coliseum.

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Labor deal not a panacea for Pacers

Sports business experts with knowledge of the new collective bargaining agreement expected to be ratified by NBA owners and players this week think it will push the Indiana Pacers toward breaking even but won’t ensure the team’s long-term profitability.

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