Articles

WNBA marketing campaign targets LGBT community

With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

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Pro hockey returning to coliseum in 2014

The Indiana State Fair Commission announced Monday that it signed a deal with Indiana Hockey Club LLC, an ECHL expansion franchise that will become an anchor tenant for the fairgrounds’ newly renovated coliseum.

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