Ritter’s buyer retools custard chain
Indianapolis residents have been passionate about Ritter’s handmade frozen custard ever since it debuted almost two decades
ago. But while the ice cream is sweet, the story of the former mom-and-pop company’s attempts to morph into something grander
is decidedly bitter. Now, New York-based TruFoods, which bought the company in May 2008, is trying to get the formula
right.